Automotive Digital Marketing ProCom

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What is an acceptable revenue-based ROI for a lifecycle management tool/application within an automotive dealership practice targeting sales and service?

What is your experience with the following items? When deploying a CRM/Lifecycle Management application within a dealership to manage sales…

Started by mike lesinski in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

2 Mar 7, 2009
Reply by mike lesinski

In-Flight Internet Access - Posted from 34,000 ft. Aboard Southwest Airlines Flight 516 PHX to LAX

Some of you may be aware that I was one of the "Charter Subscribers" to the first public access Internet Service Provider in 1986... Compu…

Started by Ralph Paglia in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related

4 Mar 5, 2009
Reply by JC Hurst

CarsForSale.com - Services Question - Dealer Directory?

I found this link a few days ago on the CarsForSale.com site: http://www.carsforsale.com/car_dealers/ Most of the dealers though, do no ha…

Started by Randall Prince in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners

0 Mar 5, 2009

Do you think it's a good idea for your window sticker vendor to book your vehicles for you?

What is your opinion of your local window sticker guy pricing your used vehicles for your stickers on the lot?

Started by Doug Blankenship in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners

4 Mar 5, 2009
Reply by Chris Hanson

e-mail Repsonse Templates that REALLY Work!

Does anyone know of or where to go for templates that really work when an internet manager e-mails a customer back?

Started by Nancy D. Brown in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

15 Mar 4, 2009
Reply by Nancy D. Brown

VinSolutions is Moving Next Week

Next Friday and Saturday (Feb 27th & 28th) we will be moving to our awesome new office located in Overland Park, KS In the last 30 mon…

Started by Matt Watson in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners

7 Mar 4, 2009
Reply by Philip Zelinger

Ning vs. Wordpress vs.? Networking Sites Are IN - who offers the best format to get started and stay productive?

ADM and Ralph's extremely successful dealer networking sites use Ning - and very productively if I do say so myself as a satisfied member o…

Started by Philip Zelinger in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

13 Mar 4, 2009
Reply by Philip Zelinger

Anyone heard of or using Trade-in Relief

Has anyone out there heard of or know of anyone using a product called "Trade-in Relief" marketed by the Dodson Group? Looks like a marketi…

Started by Dwayne Shirley in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

20 Mar 4, 2009
Reply by Philip Zelinger

Do you know any dealers using Press Releases to promote themselves?

I would like to hear from dealer staff who are using press releases to see how they are using them? What part they play in their marketing…

Started by Ken Karg in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

1 Mar 4, 2009
Reply by Matt Watson

The Bursting of the 30+ Year Credit Bubble

(This was printed in Auto Dealer Monthly magazine in January 2009, and I inadvertently omitted it from my blog. It is still timely and expl…

Started by Greg Goebel in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Mar 3, 2009

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