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How do you guys track your online spending, performance and ROI?

There are so many variables when it comes to tracking e-commerce expenses that I found it extremely time consuming. A CRM/ILM can only trac…

Started by Zack Powell in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

16 Feb 1, 2009
Reply by Zack Powell

Using Automotive Digital Marketing (ADM) Resources to Drive Traffic and SEO Rank

I have seen several ADM professionals use various tactics to drive visitors to their web sites, blogs and UGC sites outside of the ADM comm…

Started by Ralph Paglia in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

5 Jan 31, 2009
Reply by AutoMarketer

BZ results

I am currently looking for other dealers opinions on BZ results.

Started by Trent Hunzeker in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

1 Jan 30, 2009
Reply by Matt Watson

Service Customer Retention - CRM Tool

I am looking for a CRM that is geared towards service retention. Ideally, I would like for the program to pull ROs from Reynolds daily, lis…

Started by Jessica Richa in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

4 Jan 28, 2009
Reply by Jessica Richa

NADA on Twitter

In case you'd like to know the play-by-play of what's going on at NADA this year, a number of us social marketers have been twittering it.…

Started by Wei Yang in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Jan 26, 2009
Reply by ROBERT CRAFT

How do you find a GOOD Internet Manager?

All of the forums on processes reference the required element of people so I figured someone would be able to answer this question. I have…

Started by Philip Zelinger in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

21 Jan 23, 2009
Reply by Philip Zelinger

Intuitive - Predictive - Consistent Inventory Management Software Is The Key To Profitability In Used Cars

I have had the priveledge of interviewing Dale Pollack from vAuto, Tim Zierdon from AAX and Len Critcher from ecarlist on AdAgencyOnline.Ne…

Started by Philip Zelinger in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners

3 Jan 23, 2009
Reply by Philip Zelinger

What Are YOUR Top Ten Reasons for Investing in Dealership Advertising?

Here's what the Newspaper Association of America says, and despite being from sources of Print, the principles would apply to Digital Marke…

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

1 Jan 23, 2009
Reply by Philip Zelinger

Script? I don't need a &?!*# script, and neither should you. Part 2

We had just gotten our dealer license the month that I started. The GM gave me a tour of the place, and we went into the sales office. The…

Started by David DeSantis in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

1 Jan 23, 2009
Reply by Wendell Dossett

Script? I don't need a &?!*# script, and neither should you. Part 1

I was blessed with a mentor when I started doing sales at an RV dealership. He taught, no, pounded into my head the selling process and the…

Started by David DeSantis in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

0 Jan 23, 2009

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