Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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Phone Training, Consulting Costs to expect

OK,,,, Here is a loaded discussion since many of you guys are vendors or consultants....I am looking to get our BDC retrained and some lots…

Started by Finney in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars

1 Nov 11, 2009
Reply by Marylou Hastert


Next Week: Internet Manager Focus Group Regarding a Concept to Help Move More Cars

I'm looking to connect with 10 internet managers next week (the week of Nov 16th) I currently run a car buying service for buyers, but am l…

Started by Tyler in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners

0 Nov 11, 2009


Looking for a hand

I am sure this won't be a new request. This is the first time in my professioal life I just don't know where to begin. I have the task of e…

Started by Mark D Campbell in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

5 Nov 11, 2009
Reply by Philip Zelinger

7th Digital Dealer Conference

I wanted to start this post to say a big thanks to all the presenters and staff at the Digital Dealer Conference in Nashville. I know I lea…

Started by Jason Mitchell in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts

3 Nov 10, 2009
Reply by Susan Burgess


Has anyone tried paid advertising on facebook?

Our dealership is considering paid advertising with facebook. I would be interested in finding out if anyone else has tried this and did th…

Started by Jordan Fooks in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

3 Nov 10, 2009
Reply by Philip Zelinger


Social Media and Your Dealership

I have been writing a lot lately about using Social Media to build better relationships and sell more cars. I really do believe that futur…

Started by Dealerist (Joe Turner) in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Nov 10, 2009


My Visit to Dealer.Com

I've always been a skeptic. I guess it was my Brooklyn upbringing or twenty seven plus years in the auto industry but all I know it's there…

Started by Mitchell Brenner in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates

0 Nov 10, 2009

Online Press Release Tips Requested

Okay, everyone I have a perfect story for adding to our website and press release sites. Our dealership did a Make-a-Wish this week. Howeve…

Started by Finney in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

7 Nov 7, 2009
Reply by Ralph Paglia


What are YOU going to do with all that control?

I hear a lot from Dealers and Vendors alike about how much control a dealer should have over their websites and online marketing, including…

Started by Terrence Gordon in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

3 Nov 6, 2009
Reply by Terrence Gordon


Google including "LONGER" snippets in results! Huge effect on SEO!

So another "major" change in Google search results... which I think will have a very big impact on "on page" SEO. Longer snippets When yo…

Started by Brandon Lee in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

0 Nov 4, 2009


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