Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Driving traffic with Reputation Marketing

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online repu…

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Oct 2

Ideas to attract service staff?

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools a…

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.

0 Sep 8

What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

5 Ways To Boost Car Dealer Reputation from Ralph Paglia on Vimeo. Thank you to CBT News for publishing this video which shows their recom…

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Aug 29
Reply by Colin Forrest

NADA Has Its 100th Birthday Today!

National Automobile Dealers Association (NADA) has 19,058 followers on Linkedin 100 years ago TODAY: The National Automobile Dealers Asso…

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Aug 22

Do Used Car Exports From The US Have Any Impact On American Used Car Values?

US EXPORTS OF USED CARS FROM AUCTIONS STATE OF THE USED CAR EXPORT MARKET With U.S. new car sales expanding in 2015 and 2016, the used car…

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Aug 16

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Internet Sales Lead Coverage - Is New Store Policy Equitable & Productive for Dealership?

What is the standard policy for Internet Sales incoming lead coverage? How many days should an Internet Sales Manager be covered after resp…

Started by Bobby Morales in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

0 Aug 1

How Is THIS For a Meeting Roster?

I am about to participate in a meeting that includes some fairly heavy hitters in the automotive vertical... Check it out and let me know…

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts

0 Aug 1

Setting Employee Expectations

On my new web site at www.ghaGPS.com, under the “Develop Your SELF” menu tab, I discuss how to achieve a Culture of Accountability. One of…

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category

0 Jul 25

Third Party Website Suggestions?

Hello all! My dealership is looking to cut back on third party sites (Autotrader, Cars.com, etc) we are using in order to invest more into…

Started by John Swanson in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc.

0 Jul 7

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Dealer Website Survey/Questionnaire

I wanted to do a little research on dealer websites from the perspective of internet managers and I'm hoping some of you can help me. This…

Started by Chris Cachor in MICROSITES, BLOGS and MULTIPLE WEBSITES - URL Portfolios, Model Dedicated Sites, Keyword Rich URL's, Campaign Landing Pages, Alternative or Customer Segment Targeted Websites

0 Jun 29

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