Automotive Digital Marketing ProCom

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Forum Discussions (2,600)

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The Best Inventory Pricing Tool Is...

Nine times out of ten, I have an opinion when dealers ask a question about the best solutions available in each segment of our industry. I…

Started by J.D. Rucker in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners

3 Sep 2
Reply by Mike Warwick

Is #AutoMarketing Becoming A Car Buyer's Latest Stalker?

Photo: Getty Images Future Auto Marketing Could Be a Little Creepy Get ready for brands to follow you everywhere. If the automotive indus…

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Sep 2

Used No Illusion: Used-Car Values Mostly Unaffected by Recalls

Every time we see someone in a Chevy Cobalt, we resist the urge to ask them if they’ve made plans to sell it. As it turns out, those folks…

Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Sep 1

Franchised Dealers Carried Most Of Gains In Used Vehicle Sales During Q2

Used vehi­cles sales in the sec­ond quar­ter of 2014 were up 1.6% units year-over-year, but down 5.4% from the first quar­ter. Fran­chised…

Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Aug 30

What Every Major Car Name Actually Means

Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry,…

Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category

0 Aug 28

We need MORE of this in the USA: Auto-shop class is a win-win for high school grads, dealerships that need mechanics

Two years out of high school, Evan Fischbach is earning $40,000 a year. His secret: shop class. Fischbach, 19, has known he wanted to work…

Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

1 Aug 26
Reply by Justin Grubb

The 5 Biggest Reasons the Wrong People Get Hired

Here's an excellent article from Lou Adler of the Adler Group. He has some great insights for anyone involved in the hiring process. Based…

Started by Mike Elliott in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Aug 26

Does Your Dealership Website Get Its Fair Share Of Facebook Traffic?

Is Your Dealership Website Getting Thousands Of Facebook Referred Visitors Every Month? Facebook Now Referring 20 Times More Website Traffi…

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

25 Aug 26
Reply by Alexander Lau

Recalls have almost no effect on Used Car prices

This has been a bad year for recalls. The US auto industry broke the record for repair campaigns months ago, and with about 25.8 million ve…

Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Aug 24

Are Extroverts Overrated in Sales? Here's one View

The “Gift of Gab” does not hold the virtue it once did in sales. Old school sales philosophies told us to bring out the extrovert from with…

Started by Mike Elliott in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Aug 19

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