Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Forum Discussions (2,801)

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Influencer

The YouTube video says you ripped off your customer! What do you do now?

Here's the real life scenario!  You just had an upset customer post a video on YouTube telling the world you ripped him off.   The video ha…

Started by Mark Dubis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

3 Aug 14, 2010
Reply by Mark Dubis

Need suggestion/ideas for dealer wanting to send video follow up to potential buyers

I wanted to ask the group if anybody had some ideas or success sending video email to prospective buyers. If so, what are the pieces? My cu…

Started by Glenn Shuck in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

0 Aug 14, 2010

Influencer

How can you tell if your site is Properly Optimized?

First of all how do you rate yourself with SEO ( Search Engine Optmization ) ? 1-10 1 being the best 10 being the not the best Do you kno…

Started by Jennifer Schrader in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

19 Aug 12, 2010
Reply by Camille Forte

Dealer

Lead Response Times are Important

I came across this blog and I could not agree more and could not have said itany better myself: “A recent shopping experience prompted me t…

Started by Andrew Riolo in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc.

0 Aug 10, 2010

Facebook Profile and Page Roadmap Update; Will New Format Launching Aug 23 Help or Hurt Dealers?

Facebook Profile and Business Page Roadmap Update Source: Facebook Developer Blog   Confirmed by:  Fran Larkin  Facebook announced…

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Aug 10, 2010
Reply by P Chesher

Help Kelly Auto Group Win Readers Choice Awards

The 2010 Reader's Choice Awards have begun! Help Kelly Auto Group win by voting for them in the following categories! www.Readers-Choice-Aw

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

1 Aug 9, 2010
Reply by Mike Myers

Dealer

Vendors...

Has anyone ever heard of a company called UpLeads?  PLease let me know if you have heard of, have not heard of, had a good experience, or h…

Started by Jason Mitchell in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc.

1 Aug 9, 2010
Reply by Jason Mitchell

Dealer

Need help - Employee handbook

We're a small dealer 72 years in business and it has been years since our employee handbook (policies etc..) had been written and now no on…

Started by JP Buzzworthy in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.

1 Aug 9, 2010
Reply by JP Buzzworthy

FILE SHARING - Case Studies, Market Research, Reports, Data and Auto Industry White Papers

This Forum Discussion Thread is for the uploading and sharing of automotive or related marketing focused case studies, relevant market rese…

Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Aug 8, 2010

Sex Sells; Is it Acceptable to Use Sexually Stimulating Advertising and Physically Attractive People to Sell Cars?

We Know That Sex Sells; When and How Is it Acceptable to Use Sexually Stimulating Advertising and Physically Attractive Women and Men to En…

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?

1 Aug 8, 2010
Reply by Larry Bruce

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