Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

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HOW IMPORTANT DO YOU THINK TRAINING IS WHEN IT COMES TO SELLING TO WOMEN?

“The time spent acquiring and retaining women customers will ultimately lead to more business generated per customer, twice as many referra…

Started by SUSAN HAIR in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars

0 Nov 5, 2010

IT Director needed for Northern California dealership

I typically don't find employees for my customers, but this is a special case.  Because of my background as an IT director I was asked to f…

Started by James Stayton in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related

0 Nov 3, 2010

Job Descriptions and Pay Plans

This ADM Professional Community Forum discussion is for the purpose of uploading and sharing automotive digital marketing related job descr…

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.

24 Nov 2, 2010
Reply by Bryan Armstrong

What Last Week's Google Changes Mean to Car Dealers

In short, Automotive SEO is even more important now than it was just a week ago. Reputation Management just blew up and became much more vi…

Started by J.D. Rucker in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

0 Oct 31, 2010

How To Bypass The Top Google Search Result

Google Maps, I've talked about it before and it's becoming even more important with the release of Google Places. When you search for, “DFW…

Started by Derek Box in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

0 Oct 31, 2010

Changes with Google

I was playing around inside my Google Account a couple of days ago when I started seeing some new features pop up. I immediately called one…

Started by Joe Webb in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices

0 Oct 29, 2010

Are the "lines" that separate marketing and sales becoming increasingly blurred?

In my opinion, the answer to this question, when placed in the context of the evolving impact of the Internet as the media of choice -- and…

Started by Philip Zelinger in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

0 Oct 28, 2010

Do Facebook stores for eCommerce Sites really do anything? How do you monetize Facebook?”

The key to answering this question is to manage the expectations of the advertiser. If their goal is to make as many friends as possible wi…

Started by Philip Zelinger in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC)

0 Oct 28, 2010

How `bout a Halloween EBlast? Something simple, yet effective

   I created this quickly yesterday & fired it out to our Email Client data-base!   Sooooooooooooooooooooooooooooooooooooo what are you…

Started by Ken Beam in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

2 Oct 27, 2010
Reply by Ken Beam

Ken Beam`s covert operations - Microsites!

Soooooooooooooooooo while you guys were all out at DD#9, I`ve been designing some really cool new material back in Jersey!    *Launched thi…

Started by Ken Beam in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

5 Oct 27, 2010
Reply by Ken Beam

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