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I recently came across this video and story by Fox business ( that profiles a Denver-based software company, FullContact, that pays its employees $7,500 to go on vacation. Every employee gets $7,500 as long as they follow these three rules (1) they must actually go on vacation, (2) they must disconnect entirely, i.e. no phone calls, e-mails, texts, etc. and (3) they must not work at all while they are on vacation! Do you think you could live with that? Though the motivation was to attract good employees, I’m betting this gesture resonates with their customers too. One key to creating loyal customers is to create a “likeable” company, and this definitely helps to accomplish that. What have you done to make your company “likeable” and your employees happy? Maybe giving everyone $7,500 isn’t realistic, but what other ideas do you have that would create this type of publicly perceived goodwill?

Tags: customer, engagement, loyalty, management, programs, retention

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