Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Our own Jade Makana just posted an article on Facebook Graph Search. Wait, wait! Before you write it off as just another Facebook Graph Search article, it poses some real interesting questions. Here's a taste...
Facebook Graph Search is based on one simple and intriguing hypothesis: when it comes to search authority, what if likes are the new links? And if the search algorithm of the future is based not only on page content but also on engagement with it, how can automotive professionals exploit this to their advantage?
By directly integrating social feedback into search queries, Facebook Graph Search elevates social search from vanity metrics to true intent validation: a like will finally transition from a shallow metric to a true sales indicator.
What do you think? Could likes ever be considered "true sales indicators?"