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While I was responding to Alvin Newton's comments on another forum post, I started thinking about a project I am working on that is still in the oven trying to get baked, and I got a brain-fart... I thought to myself, hmmmm... what I really need to get this major deal off the ground is to blow away the OEM executives I pitched with my concept by providing them with an "A Team" stack of Digital Marketing Consultant resume's. Then, I thought to myself, as the gears began to grind... Why not reach out on ADM and see how many Automotive Digital Marketing Aces on ADM might consider an exciting career as a consultant. Just think, you get to go into lots and lots of car dealerships and as if by some miracle of transformation, the dealers actually listen to you! It really is quite amazing... So, what would be your thoughts about "recommending someone you know" for a Digital Marketing Consulting job?

11-03-2008 UPDATE:
OK, this has now grown beyond a glimmer in Ralph's eye to become the real deal... If you are a Digital Marketing "Black Belt" and would consider exploring a new role within your career by becoming a Digital Marketing Consultant and Internet "evangelist" employed as a permanent ADP Digital Marketing associate, but working under contract for a major Asian OEM... Visiting 4 to 6 different dealers each week within a multi-state regional area (known as your Zone)... becoming THE Digital Marketing "go to" expert for the dealers, the OEM's dealer facing field associates, Zone office employees and the dealer advertising associations... Then have I got a deal for you!

YES, you will make less money than a dealership GM and most managers!

NO, you won't get fired when the dealer comes to the dealership in a bad mood...

YES, you will get one of the best employee benefits, 401K, stock purchase plans, insurance, etc. packages in the entire automotive industry... ADP is primarily a Human Resource Management company, and as such sets the bar high for clients when they look at what ADP provides their own employees (the benefits are so plentiful, it's hard to keep track of them all!). It is darned difficult to get hired by ADP, but a heck of a great place to work once you get past the 48 interviews, online exams, background checks, substance abuse screenings, etc.

NO, you won't earn outrageously huge pay checks when you "kill a bear" and high-gross a customer into being buried for the next 7 years.

YES, you will be positioned in your assigned Zone as a subject matter expert by the OEM, and dealers will seek you out for counseling and guidance... And, you will get to see how much more respect you get from dealers and managers when you are not a dealership employee, but instead come to them as an unbiased outside expert who visits every single other company selling the same brand of Asian vehicles that they themselves sell! Your ONLY mission is to help each dealer use the web to sell more cars...

NO, you will not have to develop your own action plans... This program has a very prescriptive set of tasks that you will be required to execute during each dealership visit you make. All dealers you visit will be surveyed and you will be held responsible for ensuring that dealers complete their email surveys sent by the OEM. The OEM will verify that you executed each task on your checklist during each visit. Every dealer you visit will benefit from your visits because you are going through a series of tasks that help them sell more cars using the Internet.

Anyways... The base salary didn't sound too good 6 months ago, but looking at some of the recent Year-To-Date ISM earnings I have seen lately, the pay is looking better all the time! If you are willing to commit at least 12 months (minimum) to this Digital Marketing Consulting gig, this will be a tremendous learning experience that will help you become a much more effective automotive management professional. You will receive bonuses based on several factors, including improvement in the Sales Closing Ratios on OEM supplied leads (free) tracked by the OEM for the dealers you work with, along with several other measurables such as the percentage of your dealers who have completed the OEM's "Certified Internet Sales Manager" training courses.

I can't imagine any ADM member publicly acknowledging their interest in this career opportunity, so please send an email describing why you think you would be a good dealership consultant, along with your resume as a separate file attachment to Ralph Paglia at ADM-DMC@ralphpaglia.com, and please enter James_Jensen@adp.com in the cc field.

After you send your email and resume to me and Jimmy, you will need to visit www.ADP.com and complete an online employment application... ADP's Human Resource team will have hiring completed by the end of November, with training during the months of December, January and February followed by dealer visits starting March 1, 2009. There are 12 OEM zones, so we will be hiring 12 new ADP Digital Marketing Consultants. Some of the new hires may be positioned to replace existing ADP consultants who are being transferred into this new OEM program.

Tags: ADP, Consultant, Digital, Internet, Jobs, Marketing, OEM, Sales, career, consulting, More…dealer, dealership, training

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Do I think the marketplace is ready for a team of in-the-know, experienced car guys to put dealerships on the right track? Absolutely. Not a dealer in the world is doing everything perfect. I work at a dealership that I spend countless hours at improving the processes and still there is always something that needs to be addressed. The question is...are dealers (and their manufacturers) ready to admit that they need the help?
The O.E.M's are already on board as evidenced by Ralph's agendas. The dealers that know what they don't know are already lining up as evidenced by the growing army of outsourced resources on ADM. As for the rest, they are turning their delaerships into shopping malls anyway so they don't count!
I think the marketplace has no choice. Some Dealers, and I mean very good, reputable, dealers
are scared to death. They have no one to actually help them. Everyone has their hand out for the cash but dealers are getting their backsides burned daily. From GM's sent to them by the MFG's who are roaming thieves to the gadget guy who, like I said earlier never sold a car.
The marketplace is way past ready. The guys who actually help dealers save money, sell cars, and improve the bottom line can also train their staff. That is paramount.
That is what I am striving for. Dealers are just like auto customers on a higher scale. If they like you, know you and know without a doubt they can trust you.
Then it starts!
KC
If Ralph, Kim Clouse, Jason Oshita, and I will be in attendance at this upcoming KBB seminar in Chicago, should we schedule a meeting afterwards to sit and discuss how this concept can become reality sooner rather than later? We just need to find a way for the others that are "on board" to get to that meeting.
Ralph,

You are spot on. I am trying to get to the KBB seminar in Chicago. Most retailers
that I know need to be shown how to do this. I would love to have a chat with you and
everyone else to see where this goes!

Bob
Hey Ralph ~ Along the lines Crawford said I think the specialist model with consultants has been a big miss in the past. As we both remember from past lives you had guys good at CRM, internet, fixed ops etc and all were cross trained in the whatever "system" but usually just one person went in to train sometimes two. I think if you had a dream team that went into each store and worked in their respective areas you could hit hard and make a huge difference. Otherwise the store generally does better in the one discipline the consultant is passionate about. I would be interested in helping develop the material and be part of a roundtable on the training and program involving CRM, database mining, effective website, third parties, ebay, effective use of CHAT COMPANIES and so on (had to make a plug). I think we could make a difference and develop great material.
Good idea!!!
OK, this has now grown beyond a glimmer in Ralph's eye to become the real deal... If you are a Digital Marketing "Black Belt" and would consider exploring a new role within your career by becoming a Digital Marketing Consultant and Internet "evangelist" employed as a permanent ADP Digital Marketing associate, but working under contract for a major Asian OEM... Visiting 4 to 6 different dealers each week within a multi-state regional area (known as your Zone)... becoming THE Digital Marketing "go to" expert for the dealers, the OEM's dealer facing field associates, Zone office employees and the dealer advertising associations... Then have I got a deal for you!

YES, you will make less money than a dealership GM and most managers!

NO, you won't get fired when the dealer comes to the dealership in a bad mood...

YES, you will get one of the best employee benefits, 401K, stock purchase plans, insurance, etc. packages in the entire automotive industry... ADP is primarily a Human Resource Management company, and as such sets the bar high for clients when they look at what ADP provides their own employees (the benefits are so plentiful, it's hard to keep track of them all!). It is darned difficult to get hired by ADP, but a heck of a great place to work once you get past the 48 interviews, online exams, background checks, substance abuse screenings, etc.

NO, you won't earn outrageously huge pay checks when you "kill a bear" and high-gross a customer into being buried for the next 7 years.

YES, you will be positioned in your assigned Zone as a subject matter expert by the OEM, and dealers will seek you out for counseling and guidance... And, you will get to see how much more respect you get from dealers and managers when you are not a dealership employee, but instead come to them as an unbiased outside expert who visits every single other company selling the same brand of Asian vehicles that they themselves sell! Your ONLY mission is to help each dealer use the web to sell more cars...

NO, you will not have to develop your own action plans... This program has a very prescriptive set of tasks that you will be required to execute during each dealership visit you make. All dealers you visit will be surveyed and you will be held responsible for ensuring that dealers complete their email surveys sent by the OEM. The OEM will verify that you executed each task on your checklist during each visit. Every dealer you visit will benefit from your visits because you are going through a series of tasks that help them sell more cars using the Internet.

Anyways... The base salary didn't sound too good 6 months ago, but looking at some of the recent Year-To-Date ISM earnings I have seen lately, the pay is looking better all the time! If you are willing to commit at least 12 months (minimum) to this Digital Marketing Consulting gig, this will be a tremendous learning experience that will help you become a much more effective automotive management professional. You will receive bonuses based on several factors, including improvement in the Sales Closing Ratios on OEM supplied leads (free) tracked by the OEM for the dealers you work with, along with several other measurables such as the percentage of your dealers who have completed the OEM's "Certified Internet Sales Manager" training courses.

I can't imagine any ADM member publicly acknowledging their interest in this career opportunity, so please send an email describing why you think you would be a good dealership consultant, along with your resume as a separate file attachment to Ralph Paglia at ADM-DMC@ralphpaglia.com, and please enter James_Jensen@adp.com in the cc field.

After you send your email and resume to me and Jimmy, you will need to visit www.ADP.com and complete an online employment application... ADP's Human Resource team will have hiring completed by the end of November, with training during the months of December, January and February followed by dealer visits starting March 1, 2009. There are 12 OEM zones, so we will be hiring 12 new ADP Digital Marketing Consultants. Some of the new hires may be positioned to replace existing ADP consultants who are being transferred into this new OEM program.
I believe it would be awesome expereince, I am far from knowing all the in and outs but I ahve seriously considered it in my area to test the waters, especially since i understand more on how it all works. I was thinking at carreer day back in school I dont recall any car saleman in there. It is a big secret on the inside with a college degree i triple my salarie as a 4th Generation (COBOL and Fortran) grad. but I guess this business choose its people, You dont choose it. I also see others in here more qualified than I but I believe someone needs the inside info and Ive been in the trenches for 10 years (I Know thats not long) I know what the dealers want that they dont know how to get it.

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