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Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.
The problem is this - you can only go back and see the last 500 people that liked your Facebook page. They have an API hack that they gave me but it takes a lot of effort to make it work 50% of the time and it never works every time, so we're stuck with waiting.
The challenge is that there are plenty of pages in our industry that have inflated their Facebook pages with worthless followers. Whether through buying them or by using ill-advised techniques like games or giveaways to get fans, they have thousands of people that like their page but that are not engaging with them at all. Even worse, they're nowhere near the local area making them algorithmic baggage keeping the pages from being truly effective.
A couple of the clients we've taken on recently have had this challenge and we've suggested either deleting everyone manually (something that takes a very, very long time and runs the risk of making people upset) or abandoning the page and starting new. It seems that neither option is appealing.
If you were in the situation that your page was ineffective and littered with low-quality fans, would you be willing to start from scratch?
When involved in a vertical like social media, risk taking is often a daily way of life. You must be noticeable and memorable or doomed to be forgotten. Once upon a time, Wikimotive engaged in the practice of like acquisition. At the time, the perception of "social proof" seemed more valuable than the risk of a mix of spam.
As Facebook has evolved, the value of such a practice continued to diminish and as such we had to make the decision to start over. Frankly, having made the choice to take such a step, I feel now that the perception of how horrible it would be to start over is far worse than the reality of doing it.
The result of the quality likes and engagement that is happening even in the very short period of time since this decision was made, far outweigh's losing the "perception of success" of having a large fan base.
For anyone thinking about making such a big decision, I can state whole-heartedly, the result is far better than that of inaction.
As a company that has had to do this both internally and for existing client's we would be happy to assist anyone else battling the same situation.Wikimotive
Totally. It's hard to let go but the end results of backtracking and taking the right path is awesome as Wikimotive has demonstrated.