Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
According to a recent article, "Why Google+ Hangouts are a big win for digital" by Wikus Engelbrecht:
"Google recently began letting worldwide members of its social network broadcast live Hangouts sessions for anyone to watch -- just like some performing artists and politicians have already been able to do.
The new "Hangouts on Air" feature was introduced in September 2011 at Google+, with certain high-profile individuals testing out the service that lets as many as 10 people simultaneously take part in roundtable-style video chats, with the option to live stream and record the session.
The public roll-out of "On Air" has opened everyday real-time Hangouts to any number of viewers, automatically publishing these streams to the hosting user's YouTube account for anyone who may have missed it (which is private by default, but can be made available to the public) allowing him or her to monitor the number of views."
This seems ripe for experimentation and creativity.
My question is, how can a dealer or others in the car industry utilize what appears to be a great tool?
How about Service clinics?
How about vehicle how-tos such as how to use your navigation?