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It's great to see that there are a number of us who are starting to make headway when it comes to extolling the virtues of video as a marketing tool for dealers.  However, despite the overwhelming evidence that video works - and the video viewing stats we see from consumers - it's still tough out there...we're still amazed at much of the old school thinking and the reluctance to embrace something new by many dealers we talk to.  BUT I'm sure there's a lot we can still learn about how to talk to dealers and how to sell in the concept! I'd be really interested in hearing what you've got to say on the subject of video.  Do you think it's here to stay?  What are the downsides and upsides? Maybe you aren't even aware that there are organisations selling video services? ...and of course, what would make you say "Fanstastic! Want it NOW!!"

Thanks - and looking forward to hearing your thoughts.

Tags: Dealer, Live, Video, car, marketing, online, presentation, used, video

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Hey Tom,

 

Just go to www.DouglasVW.com & look at the right side of the homepage man!~ lol

 

Listen......... I`m not gonna mix it up with you vendors(not necessary), but you guys don`t totally get it.......... you don`t need videos of all of your inventory........ trust me.

 

And we`ll let it go at that ok?? Hey I`m glad you dig my work! Thanks again!

 

Ken-

Video Email responses increase appointment ratios.  We offer Video email and Video Conferencing for dealerships $99.00 per month for up to 25 users.  Please drop me a line at david@wowwelive.com for a demo.
Downside:  It can be distracting if you have videos launching upon opening of your website.  One of our clients, Frank Leta Acura does a great job using video testimonials, which we then use in email marketing campaigns.  They include a database of videos which customers can then use to aid in their research.  Look here:  http://frankletaacura.com/Videos/
Videos definitely add a little "Kick" to your Digital Ads too........ as for Video Testimonials.... we were doing those 5 years ago & turns out that it was the least visited page on our sites..... I pulled them down..... now the Review Pages that I`ve created are very popular! Plenty of people visiting those pages!   Ken-

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