Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
It's great to see that there are a number of us who are starting to make headway when it comes to extolling the virtues of video as a marketing tool for dealers. However, despite the overwhelming evidence that video works - and the video viewing stats we see from consumers - it's still tough out there...we're still amazed at much of the old school thinking and the reluctance to embrace something new by many dealers we talk to. BUT I'm sure there's a lot we can still learn about how to talk to dealers and how to sell in the concept! I'd be really interested in hearing what you've got to say on the subject of video. Do you think it's here to stay? What are the downsides and upsides? Maybe you aren't even aware that there are organisations selling video services? ...and of course, what would make you say "Fanstastic! Want it NOW!!"
Thanks - and looking forward to hearing your thoughts.
2008 Volkswagen Jetta SE Sedan
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