Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

Internet Sales 20 Group 3

Through two decades in the automotive industry (I think it might be three, technically, but I’m in denial), I can count on one hand the number of conferences I’ve truly supported. I speak at many events and attend a dozen a year, but I don’t truly support them. Some, like NADA (where I am right now writing this post) and SXSW (where I’ll be next month) are big enough that they simply don’t need my endorsement. Most could use any support they can get to expose them, but I often hold back.

Simply stated, I don’t throw my name at an event unless I truly believe in it. Such is the case with the Internet Sales 20 Group, a new entry in the automotive marketing field that is both innovative as well as profound. I spoke at the first one last year in Chicago and I learned very quickly that this event was… different.

The primary differentiator that absolutely blew my mind during the first event was the extreme level of participation from the audience itself. To even call the dealer principles and general managers in attendance as an “audience” isn’t doing the event justice. They were participants. In many cases, they were the ones leading the discussions, exposing each other to ideas that you don’t normally get from a generic conference and at times taking the conversations into new directions that tore down the standard conference speaker talk tracks and converted them into “shovel ready” actions that the dealers could implement immediately.

There are events that pop up every year. Some are good. Some are pitch fests. I can say with confidence that the Internet Sales 20 Group is not a place for vendors to pitch to dealers. It’s technically not even the appropriate venue through which educators can teach dealers. It’s a conference that achieves the goal of so many conferences to turn a topic into a dialogue between the people who are recommending the strategies and the dealers who have to implement them.

The NADA Convention is the launching point for the spring conferences. Now that it’s behind us, the time for real action has begun. If you haven’t signed up for the Internet Sales 20 Group, you’re missing a real opportunity to succeed in 2013 and beyond.

Here’s my response when I attended the first one last year:

Tags: IS20G, Internet Sales 20 Group, Sean V Bradley

Views: 482

Replies are closed for this ADM discussion.

Replies to This ADM Discussion

Hey Mark, "Deserves" got nothing to do with this....

JD, you are definitely one of the absolute best in our industry and I have to tell you this means a lot coming from you!


I am super excited about the upcoming Dallas event!!!


We have some NEW Additions to the Speaker and Panelist line up... so check out the updated site at


Less than a month. Who's going?

I am going... Would not miss this very special event that advances the learning process for participating dealers while providing real world tactical advantages throughout the three days.
There are few events that pull together the professionals, thought leadership and hands-on guidance for car dealers as well as the Intenet Sales 20 Group. On a very personal level, I am looking for ward to the lively discussions, professional dialogue and the step by step how to get it done focus that has become the trademark for this event. Visit and register online at and use the discount code #ADM2013 to get $250 per seat discount applied for ADM Professional Community members.

You guys have done a nice job promoting the event!  Hope you have a great turnout.


Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service