Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization.
More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.
Moreover, it has been also observed that mobile search terms vary a lot from the desktop search terms. And above all, according to a digital marketing in Virginia, mobile friendliness continues to grow as a trending priority when it comes to executing SEO plans in the year 2017 where concepts such as Google AMP has been launched that largely focuses on showing up the best content results to be viewed by the users with exceptional page load speeds. For more Visit Now
Think about when you are using your desktop computer for searches compared to when you are using your mobile device for a search. They are different, right? Yes, your search behavior is different. Mobile searchers are utilizing their mobile devices to search at different times than those on a desktop, and generally have different contexts for their search. Mobile search is for those on the go. They don’t go to their home screen and type in their search, anymore. This completely changes their search intent and context.
In mobile SEO, context is king. While they might be using the same or similar keywords in their searchers, they have a different meaning. You have to understand that, and figure out what they are searching for. Make sure you include mobile keyword research in your general keyword research to double check that you are including all keywords that are relevant.
Add to this the fact that voice search is now taking up an absolutely massive share of the mobile market and everything changes! People who use voice search inherently search in a completely different way to even when using a mobile with your hands. Content may be king, but it is also necessary to look into the future. With less and less people searching on computers and more people using voice, it becomes more necessary to work entirely towards long tail keywords. This trend is only growing, and it applies equally to the automotive industry. If you saw the statistics of % of people who voice searched for a dealer and then subsequently bought a car, every dealer would be optimising for mobile, and especially for voice search
I'm an auto affiliate marketer. I have to admit, I hardly make anything from digital marketing off of my blog directly. I do expect this to go up over time, especially as my organic rankings increase (search engine traffic only accounts for about 1/3 of my visits) as my old review posts don’t get much traffic on their own.
In 2018, Google's Bot first priority is Mobile indexing with 60% Ratio.
Affiliate marketing used to be my main source of income, but more than 90% of that income came from my email list itself. Of course, the posts would play a part of that as I’d schedule them to be sent out in my autoresponder but the majority came straight from the emails themselves. I used this Coupons CMS Development tool for my mobile responsiveness.
You’ve given a lot of great advice here that is bound to help me make more from the posts themselves which is something I’ve always struggled with.
At the end of April, Google started informing web owners through Google Search Console that their websites were enabled for mobile-first indexing. Here's an article on it from Search Engine Land. I'm curious if anyone here has received notification on their websites yet? Let us know.
Here's a good summary of Google's mobile indexing. This article also points out that mobile-first doesn't mean mobile-only.
(I'm not affiliated with either site, just passing along the information.) If your marketing still doesn't include a mobile strategy I highly recommend that you read up on it!
Hedges & Company