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Recently there was an article about the twenty-one social media predictions and trends for 2011.  One of them that really jumped out at me was number eight on the list.  It said that “If you don’t have a mobile version of your site today, you are already behind.”  So why do you need a mobile site?  You’ve been putting it off but now is the time to get on it.  Need more convincing?

 

  •  Google has a separate index for mobile content, and it is fairly empty.
  •  One out of every five Americans accesses the mobile web each day.
  •  The mobile web will overtake the desktop in five years.
  •  93% of U.S. adults own a cell phone.
  •  Nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy, according to a Forrester Research study produced in partnership with Shop.org, the National Retail Federation's digital division.
  •  Mobile advertising spending will surpass $6.5 billion in 2012.
  • Users average 13 hours online per week, up from 7 in 2002.
  • There are an estimated 2 billion cell phones worldwide.

With more and more phones coming out with a version of the mobile web, I believe it’s safe to say that soon all phones will have some sort of access to these mobile sites. It is clear that more people are trending to the mobile web for its convenience, and its availability.  Americans are not only becoming more comfortable with using mobile sites, but also with purchasing from them.  


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I have a mobile version of my blog, PersuasiveConcepts.com, which is a wordpress install. I used a plugin to make a mobile version about a year ago, along with its very own analytics (google). A year ago it wasn't getting that much traffic but in the last three months traffic to the mobile version has jumped nearly 500%!

 

 

Hey Joe,

 

Nice post............. yep........ I couldn`t agree more. I created our mobile sites almost 2 years ago & they rock! Remember..... not everyone has access to a lap top or desk top...... but they always have their phone! I told everyone on here last year that this will be bigger marketing tool than any form of social media in the next five years.... you`ll definitely do more business on your phone, i.e. service, sales, parts than you`ll ever do on Facebook!......you can bet the ranch on that one boys & girls! My recommendation........... utilize more of your energy developing your mobile marketing efforts in 2011 & less time on that black hole called Facebook....... Your ROI due to your mobile marketing efforts, will be significant in comparison.

 

Ken Beam

Digital Marketing Director

Douglas Auto Group

 

You're right Joseph, this means that website optimization for mobile viewing is going to be more and more important.  New social media apps like Facebook's "check-in" deals also provide businesses an opportunity to take advantage of this increase in mobile search.

If you want find out how you are ranking on local search engines, try out chatmeter. chatmeter is a free tool that helps you get listed on local search engines, tells you how you rank on Google and Yahoo Search Engine results pages, and helps you monitor reviews and chatter about your business across the web.  It's easy and it's free, check it out here: bit.ly/icZQXH

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