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So, on your personal website that you promote your business with using the stores inventory you're being sold to put the store number to make it fair for the other two who are doing nothing to promote themselves? Give me a break, Pete. Your website, Your number. 10X it and blow it up. Don't be a little b*tch about it.
I'm going to semi-agree with Zach. I think you should fight for it. You went through the channel's when you addressed your concerns and asked them to take the website more seriously. You put your money into a site that is driving more traffic. At this point, I feel that calling the owner isn't unfair. They need to take you seriously and let you have your leads that you created. If a salesperson paid for a newspaper ad or magazine ad or even a billboard, they would be allowed to take the phone ups from it (maybe even directly to their cell phone).
We all go through frustrations . It's okay to vent!! Good Luck!