Who is having an affair with your customer?

Just some information that we all know but just don't think about as much as we need to.

Here it is. Any person that has responded to a media message that you put out and came in to buy, is your customer. At least for the moment. Now how long he remains your customer is entirely up to you.

Now if you dont take anything else from this article remember this, it cost you 6 times as much to bring in a new customer as it does to get a past customer to buy from you again. So why would you ever let another dealer flirt with one of your customers?

How do you stop this possible fling from happening? NEWSLETTER! Now if you have tried this and didn't see the return, fixing one or a combination of these will help.

1. No consistensy - You need to make sure they get a newsletter every month. Peoples needs change from day to day. This makes sure you are ever present.

2. Value - You have to provide them with something that shows you are in their corner. Not just price, selection and service. Until you provide value you haven't earned the right to get their business again.

3. Fun! - When you can provide them something to look forward to brighten their day, they look forward to recieving it. A banana nut muffin recipe wouldn't hurt either!

Provide them with content that proves that you are the industry expert, and a "Trusted Advisor" and you will earn customers for life.

Remember we should not get customers to sell a car, we should be selling cars to get a customer. Thats where your long term success lies.

Well thats a start to slow down that CUSTOMIZER down the street!

Want more infomation on how to provide compelling newsletters every month visit us at

www.richdealers.com

Eric Tigner

Rich Dealers Advisor

407-275-8667

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