Automotive Digital Marketing

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Based on their ADM Membership Profiles, who are the over 4,000 registered members of the Automotive Digital Marketing Professional Community? What type of work do they do? Who do they work for?


Let's take a look at what the ADM Professional Community database and Google Analytics can tell us...

  • 1,630 are Dealer Principals or Managers
  • 1,098 are Dealership Sales and Marketing Professionals
  • 170 are OEM Marketing Professionals
  • 159 are Dealer Advertising Association Professionals
  • 21 are Motorcycle or Powersports Dealers


Other categories that ADM Professional Community Members self identified themselves as being part of include:

  • 506 are Dealership Suppliers
  • 276 are OEM Suppliers
  • 253 are Advertising Agencies
  • 700 are Marketing Services Providers
  • 1,200 are Consultants to Dealers and Car Companies
  • 1,102 are Technology Professionals
  • 238 are Journalists and News Reporters
  • 108 are Fixed Operations and Service Dept. Professionals
  • 730 are Dealership Solution Providers
  • 121 are Car Salesman Groupies and Wannabes (?)


ADM Professional Community Members have identified themselves as using the following Dealer Management Systems in their dealerships:

  • 719 use ADP Dealer Management Systems
  • 655 use Reynolds ERA Dealer Management Systems
  • 199 use Reynolds Power (UCS) Dealer Management Systems
  • 163 use Arkona Dealer Management Systems
  • 44 use ADAM Dealer Management Systems
  • 68 use Microsoft based Dealer Management Systems
  • 331 use Other types of Dealer Management Systems


According to Google Analytics, the following list of enterprise organizations provided the most visitors that could be identified by their use of labeled LAN access points as they visited the ADM Community

  1.'s facility LAN web access
  2. Reynolds and Reynolds facility LAN web access
  3. ADP facility LAN web access
  4. VinSolutions facility LAN web access
  5. Kelley Blue Book headquarters LAN web access
  6. Google facility LAN web access (people not spiders)
  7. Ford Motor Company and J Walter Thompson
  8. General Motors headquarters LAN web access
  9. JM Family Enterprises headquarters
  10. The Cobalt Group's headquarters
  11. LeadLogix headquarters
  12. Liquid Motors
  13. TK CarSites
  14. HomeNet
  15. NADA


Most dealerships access the ADM Community via public Internet Service Providers such as Comcast, Verizon, Cox, Charter, AT&T, Bell South and XO Communications, but a few access the web through their own dedicated and branded Internet connections. Here are a few of the Leading Dealership visitors to the ADM Community identified by their LAN from Google Analytics:

  • Autonation, Inc.
  • Penske Auto Group
  • Asbury Automotive
  • Group 1 Automotive
  • Papas Dodge dealerships
  • Bob Baker dealerships
  • Van Tuyl Dealer Group
  • Annette Bruce
  • Good Chevrolet
  • Sonic Automotive
  • Acton Toyota
  • Hendrick Automotive
  • Greater Chicago Auto Sales
  • Lindsay Cadillac
  • Tysinger Motor Company
  • Atlantic Automotive (MileOne)
  • Turpin Auto Group
  • The Crawford Auto group
  • Honda and Mercedes-Benz of Austin
  • Lithia Motors Management Headquarters
  • Heritage Toyota
  • Bob Bell Auto group
  • Raser Auto group
  • DCH Auto Group
  • Boardwalk Motor Cars
  • Autofair of New Hampshire
  • Gary Lang Auto Group
  • Billy H Prewett Auto Group
  • Lawless Chrysler Jeep
  • Jerry's Chevrolet
  • Stoneham Motor Company


Tags: ADM, Professional Community, Registered Members

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