Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
This year we will be also recognizing the best mobile websites for car dealers as well as the best mobile apps for dealers.
Share Your Opinion
I would love to engage this community by asking all members to share their favorite mobile website technology for car dealers. If you recommend a mobile site, please give the URL and the reason why you like the mobile website.
Also, if your dealership has a custom mobile app or an app that you purchased from a vendor, share what you love about it.
Your input is important. If you are heading to Las Vegas, reserve your tickets to the Awards Ceremony and VIP Reception following. You can reserve tickets at the official AWA Website at http://www.automotivewebsiteawards.com
May I caution you on trying to compare Dealer B's performance to Dealer C's. Even if the franchises are identical, there is a truck load of variables that'll skew the 2 dealers activity.
For example, if traffic between 2 dealer sites are the same, call counts can be easily altered by A DIFFERENCE IN:
You probably see this yourself. One dealer's site knocks it over the fence, where the other dealer with the same franchise, same web site yet in another city has different results.
So, based on all of the above, you run the danger of using an outlier as a performance reference. Even if you were to group your franchises and average them all, it still would leave us with an apples to oranges mess.
From my seat, the ONLY performance metrics that matter are dealer's internal stats. Dealer X site Before and Dealer X site After.
Even these "before and after's" won't plug into anyone elses ROI projections. Can any dealer assume that if they buy a great mobile site they'll get 1200% more calls? Hell no. All it does is demonstrate there are great returns to be had if a dealer shops hard and works hard to find a partner to create a great site!
*this isn't a yes or no answer, call counts can get skewed when one dealer has 25% units w/o pics vs 5% w/o pics
I'm a bit surprised that ADM members that have mobile sites from so MANY different vendors have so LITTLE to say about their mobile sites. Do they care what they look like? Do they care about performance?
So, it seems that there are FEW mobile website vendors that ADM members care to talk about. Interesting.