I took over the Internet Department of a small Chrysler Jeep Dodge dealership in January. When I came aboard, the store was selling 60-65 units a month with no BDC. We created a BDC and I hired two experienced reps. May was the third month in a row that we finished with over 100 units. Our business is growing and the lead volume is becoming a bit overwhelming for my two reps. They are currently working about 250 leads and 200 inbound phone calls a piece each month. I've tried to keep their lead volume within reason but it's starting to get out of hand. My question is this - what metrics should we use as benchmarks to determine when it is time to expand and bring on more staff?