Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
As you're hiring sales people, you might think about strategies to help them sell and be successful. I know the hard work that goes into teaching and preparing a sales person to get through the first weekend.
If they make it past the first 36 hours you might think about ways to help them build their reputation or "trustworthiness" in the eyes of car buyers.
Imagine an up comes in, the newbie sales person gets them talking and shows them around the lot. While unlocking a vehicle he hands the car buyer an iPad and asks them to watch a few testimonial videos of past car buyers.
Would this help sell a car. Our research shows that car buying is an emotional decision. The sooner a car sales person builds trust with the car buyer the more likely they'll purchase.
Now imagine if a car buyer goes on the internet to research car dealers. during the search they come across these testimonials about a sales person at your dealership? Then when they come to the lot they ask specifically for the sales person. Would this help you sell more cars? Yep!
Building trust and a positive reputation for the dealership is important. Although, imagine what could happen to your front end and back end sales if you start establishing credibility among your car sales people and mechanics.