In publishing, content is king. What types of articles do dealerships want in their monthly eNewsletter? • Which automotive article do you find the most valuable?
o Articles about a specific highlighted model
o Articles about Service Tips
o Articles about Service Specials
o Articles about the monthly OEM incentives
o Articles about accessories
o Seasonal driving tips
o Travel tips and preparation
o Others? • Which non-automotive articles do you find most valuable, if any?
o Local events or landmarks that aren’t necessarily related to your dealership
o Local pet adoption posts
o Vacation Ideas
o News on current events
o Entertainment news
o Lifestyle articles about everything from origami folding to lessons on how to properly wrap a present for the holidays.
We want to hear from you about what articles you use or consider most effective. Also posted at DrivingSales