With the coming of age of the huge social media platforms like LinkedIn, Facebook, and Twitter, and 24/365 access to said accounts to the numerous super smartphones that are in many salespeople's purses and pockets, does anyone know of any companies that cater to, or at least allow, the individual salespeople?
Most of today's online marketing companies in the automotive sector only cater to the dealer or dealer groups which is understandable as they have the most money. But what about the individual? What options does the individual salesperson on a limited budget have to market themselves and the vehicles they have to sale to their ever growing social media contingent?
Yeah, I know I can "Friend" the dealership I work for on Facebook and "Follow" them on twitter. However, when the dealer decides to spam car listings on Facebook or Twitter, that really turns off a lot of people and understandably so.
If you know of or work for a company that can provide services to individual salespeople please let us know by posting here.
Thanks in advance for your feedback.