Automotive Digital Marketing Professional Community

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In todays digital marketing space, there are many different companies doing many different things to try and capture an audience or a market. Many of them claiming to reach the "right audience". Social media sites, TV, radio, and newspaper are all mass audiences, yet so much money is spent trying to reach the "right audience" within the mass audience. So to a dealership, what is a 100% car shopping audience / market worth?

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