It’s been awhile since I have posted anything in the forum and I want to thank everyone for their input and thoughts. My Internet Team has came a long way in the last few months but have a lot more to accomplish (especially in today’s brutal market). My Internet Team's closing percentage is roughly around 7-8% and I'd like to see it higher.
My question I want to ask everyone out there is, what do you all consider a good first initial email response to a client? The majority of my internet opportunities come into our C.R.M. with basic, generic information. For example, 2008 Mercedes-Benz C300 Sport Sedan, Customer Comments: None. Correct me if I'm wrong but I have attached a first response email template that I feel should work. This template addresses a lot of things such as availability of the requested vehicle, pricing (MSRP), link to finance application, and a link to our Sales Testimonials page on our website as a way to build value in the dealership.
I am curious to hear from others and what they use as a first response when given generic information in their internet opportunities. Feel free to critique mine or share with me what you use that is successful to you and your dealership.