Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We have been watching “Click rates” and “Share rates” and how long people view our videos, so far we have been quite disappointed with the results. We have changed the types of messages, the amount of content, and recently outsourced the newsletter's distribution to a third party in hopes that it would reach more viewers.
I know that video is important. I also understand that “magic” doesn't happen overnight. I just feel that in the very near future I will be in a position in which I (or my team) may have to defend the Video Newsletter to our CEO. In a business built on the “30 day hero” mentality, I need bigger, better, faster results.
Please let me know what you have done to increase the reach of your videos...
Thanks so much for your help.~B
I know that some of the "Warm Fuzzy" feature videos have been a little lengthy, but everything else has been pretty short. What length do you recommend?
We use different places to host the videos. Our SEO director monitors the video stats.
Thx for your help.
We have recently started to send daily training tips and help to our clients with video examples to ensure that continous training occurs which ultimately will improve the quality of the service they provide. So far everything seems good with someone this morning partially upset that he didn't recieve his daily dose.
Have you though about embedding your videos? In particular your main feature. Something that would prevent the reader having to click through and to open another window.