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It never ceases to amaze me the amount of money we pay some of the Ad Agencies and PPC companies just because is recommended by the manufacture's OEM. How about taking that money and spending it on a good training company or a good BDC? Talk about increasing your profits! Take a look at your current website and see how many broken links you have. Are you home page banners linked? Is your website in compliance 100% with your OEM? Is your Digital Company being held accountable for these mistakes? I think that there is a lot more we can do to control this in our dealerships and help the bottom line. We are just looking on the wrong places. We are looking for good people but we want to pay them base on performance and not knowledge. Do we pay 3rd party Companies on performance? Do we pay less if they give us less leads and fewer phone calls? There is a lot we can do on Monday morning to ensure we will have a profitable weekend. Just a thought.

Jose Alonso
delucatoyota@gmail.com

Tags: automobile, bdc, cars, links, recruting, website

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