Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The year was 1974 Nixon was president, U.S. population was 213 million the Dow was at 600 average cost of a new home was $39, 000, and cars were $3200 Household income was $11,000!!!!!!!...Stamps were .08 and gas was .58 the top song that year was The Way We Were by Streisand and there was NO fashion.
I had tried and had three failed attempts at college, no degree, was making $175 a week working in a garage and was about to get married, not a winning formula.
The very LAST thing I wanted to do was to sell cars and of course that’s exactly what I ended up doing. I won’t tell you it was easy, nothing worth having ever is, I won’t tell you I got rich overnight, that rarely happens, I won’t tell you I didn’t need to sacrifice or commit, success comes to those that are willing to both.
I will however tell you that 36 years later I have been so blessed by what the Automobile business has given me. Have been able to buy homes, save money, pay my bills, schooling for the kids, money away for the grand kids, trips, investments etc. The so many people lives I have been able to touch and help develop them so they could achieve the same things I have is a very special part of my life.
So the question you probably should ask yourself is should I try? Yoda said” There is no try ,there is only do or not do”….Just thought I would throw that in there but YES….go try worst case you go interview, get some training and decide it isn’t for you after all. The flip side of that could also be try it, interview get some training and gradually become great and make more money than you ever thought you could make.
I know some of you are saying “I’m not a salesperson”…baloney everything we do is sales, its how we get anything in our lives, the relationship your in, you name it, it’s sale in some form.
I know some of you are saying” That’s a 100% commission job”….baloney, whoever told you that is misinformed. Like any potential six figure career a lot of your compensation is based on your performance as it should be , but many things have changed in the industry and more “guaranteed” money is out there plus bonus, plus spiffs, plus benefits, etc
I know some people will say “You went to college for 4 years and you’re going to sell cars?”…answer is yes….and those are the very same people that will be asking to borrow money from you and wonder how you bought that second car and that new place to live.
….and finally I know some of you got to this site by saying, “Well I guess I can always sell cars”
Yes you can, provided you make the commitment needed to succeed just like anything else…Cortez made a commitment telling his men to burn their ships there was no going back.
It’s like the ham and egg sandwich, the chicken was involved…the pig was committed!