Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Recently I was in a heated discussion with a dealer about conversion ratio's on dealer websites. It is my opinion that the national average is just under 2%. I have seen this time and time again. Here is the problem, this dealer is used to the manufacture telling him his conversion ratio is above 15% month in and month out and he has learned to believe it. The way I measure a true conversion is by a lead submitted from the website and if you can absolutely place a phone call from the website to "SALES". it is my contention that if you measure it this way then you will understand first of all what is really going on with your website visitors and what a true conversion is.
So my question to you great reader of ADM is what is your "TRUE" conversion ratio? With your answer could you direct me to your website?
Conversion="when a consumer takes action by submitting a lead from a website" I am very interested in opinions on this subject.
Hello SPAM-BOX, stop pasting the same thing over and over on blogs. BTW, I've reviewed your product for a dealer client and it ain't worth it.
Read my answer to your other comment.
A delusional troll is in our midst gentlemen, with no real first and last name.