Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Faced with a fairly tough economic climate, marketers must now look to engage with the audience in more cost effective ways than before. Digital video achieves this, with much lower costs than traditional communication methods. Marketers plan to increase the budget for digital video marketing than conventional advertising methods in the near future.
Video's can manage to become viral literally over night. For example Rebecca Black. Yes, Humour is often considered the most important factor for a viral however the defining characteristic of viral video is the ability of users to pass on a video electronically from person to person, regardless of the nature of the content. The reason for viral working so well is that 90% of people trust recommendations from people they know and 70% of people even trust unknown users. As a result they can become contagious.
“video done right can foster stronger relationships between
people and brands. “
In the automotive industry video has been proven to grow not only your online customers base, but also your social media presence through the p2p sharing of files.
With C It Now - the live video presentation tool we want to enable anyone looking for that car purchase, whether it be a new or used car to gain a showroom like experience from the comfort of their own home. A car is generally a one of the biggest purchase decisions a consumer is likely to make in their lifetime, as a result of personalised experiences C It Now will improve the customer-dealer retail experience.
Yes – “There is an app for that!”
Across the pond, here in the US, a similar solution does exist. Up to just recently, dealerships in the US have had limited video solutions:
Autos On Video is an app available in iTunes. Now a dealership has a true turnkey solution to simplify the new, and used inventory video process.
For more information, see: www.autosonvideo.com or contact us at: email@example.com
I have had a look for this App on the UK Istore, unfortunately I was unable to locate it. It would be interesting to see what its all about.
Is the application mainly used to take stock of inventory or is it used for other purposes?
Yes. Stock inventory. New/Used
Customer Testimonials, etc
Some great stuff you talk about here, and it seems to be echoing what I've seen on other blogs and sites. I've heard mixed reviews though. I get what you're saying about the Underground Racing trend, and that's great, but what would you suggest that, for example, a Ford Dealership do with video? I've seen mixed results with testimonials and I know that video is a great way to give tools to your customers so they can properly research. What specifically would you suggest to a car dealership that sells more middle-of-the-road makes, especially if they don't have the resources to film a well-produced video clip?
Additionally, how would you suggest getting that video seen, besides putting it up on the dealer's website? Do you have any tips about VSEO?
I do understand that the example used is one that cannot be reflected by all dealers in the way in which they use video however...The internet has introduced new powers to the consumer,they now no longer have to come into your dealership to find out about what you are offering as more or less all of the research is done online.
Why not use Video to aid the sales process? It is improving the ability of your salesman to act on potential sales leads without the consumer even entering the showroom. Remember video is the richest form of media allowing the viewer to interact and engage with you while allowing your dealership to promote your brand.
With C It Now we include live/recorded video presentation training to improve the quality of your dealership's video when using our live video presentation tool. We also include daily
tips for our dealership's on how to continually improve this new and exciting customer experience. We provide a bank for all videos of your stock. This way we can allow you to embed your video's of your stock onto web pages etc- something that would help with VSEO too and improve traffic to your dealership's site. Our video has led to 60% conversion rates, read our testimonials at www.zype.co.uk
In reply to your other question- Yes, Video optimization is becoming more important as a key way to improve your Search engine ranking. The first thing you need to think about is who are your users,where are they and what do they want to see. In other words audience, audience, audience.
A couple of tips I like are:
Give a 'Re-purpose' to your videos. Get creative in order to re-purpose videos across the web:
Think about Linking...