Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Hello all this is my first post in a form of two questions here at ADM. I would appreciate all the help I can get. I would like to know if someone could help me understand the process of updating an existing lead inside a CRM using the ADF format (if this is possible). I know that there are technology vendors out there who provide services that require an existing lead be updated with fresh information such as sending price quote or updating the comments section regarding further interaction between the lead and a third party system...
Also the second part of my question although technically unrelated but equally as important for me:
I would like to know if there is a data service out there which provides an approximate time of how long a customer has been in the market for their next car.
I really appreciate any help or feedback I can get on these two topics