Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Hi All,

I collaborated on an Edmunds’ article, Turning Service into Sales, that I think the ADM membership may find very interesting, and more importantly, helpful. It is a particular dynamic that has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past,  are increasingly searching for service advice on their aging vehicles, many out of OEM warranty. Coming from a sales background myself, I may have been somewhat dismissive of service merchandising and even service contacts in the past, today, it’s a BIG mistake. They offer MANY opportunities for dealers to engage with customers and win business if handled properly. The entire article is here:

Good Selling!

Johnny G

Views: 55

Reply to This

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0