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I am very curious to see how many ADM Members are using Craig's List as an automobile advertising site or lead generator? recently launched a new Craig's List posting tool that allows you to post a vehicle in about 15 seconds on gorgeous templates that redirect back to the dealer's website (See attachments). The customers that are using the tool everyday are drastically increasing the unique visitors to their websites. Sometimes garnering up 2,500 more hits a day. I'd love to see what other people are doing on Craig's List and what your thoughts are on Craig's List?

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Hey there,

Thought you`d appreciate seeing one of the many ways that I use Craigs List very successfully.
Click these links;

Hope you enjoyed this!

Ken Beam
Creative Marketing Director

Douglas Auto Group
Summit New Jersey
Ken That Phaetom Clip is the best one I've seen yet. I'm doing video too, and having fun with it, but this is the best I've seen. Honestly... How much time do you have in a video like that? With editing and all?

Hey Dave,

Glad you liked the clip! A client in Michigan found that Phaeton video & we`re shipping it to him this week.

That one was a little more involved because of all of the features obviously....... that said, from start to finish, that one took me 1.5 hours from shooting/editing/coding......... usually they don`t take that long. You know it all depends on how,...... I guess, "finished" (would be a good way to put it) you want the clip to be. I try my best to really make it interesting and hopefully create some excitement. We have an awful lot of customers that come in now mentioning, "I saw Ken on the site", so it`s definitely growing in popularity!~lol
As a matter of fact, I created & launched a "VW 4 Invoice" Sales Event and set up all of my sites on Wednesday(actually I was up till 2am on Thursday finalizing it!~lol), got up Thursday at 7:30am(can you tell Ken doesn`t get much sleep??!~~lol), got everything in place & turned it on at 9:30am & sent out a pretty interesting Eblast to 15,000 clients. Well yesterday(Saturday) they sold 19 cars from it!(& it ended yesterday too), soooooooooooooooooooooooooooooooooooo it was a really good weekend for us!

Thanks again,

You know Dave, I`ve had quite a few different dealers on here asking me if I was going to the next Digital Dealer Conference in Nashville too. I`m starting to think that I just might show up.......

Heck maybe I`ll even know a person or two there!~lol

I use craigslist a lot. I really appreciate that you can use code to create on it. anything from forms to ad layouts. its kinda fun. Especially testing what works and what doesn't.
different vehicles in different regions. I always go higher end vehicles in cities and high population areas. Undoubtedly the listings don't stay on the first page very long but I've had better responses with the higher priced vehicles because i think the people that look for them will use the search. Also I use our programs as lead generators. Our guaranteed credit approval program was doing horrible until I started posting All Credit Approved and guaranteed credit approval titles and links to our website press releases and finance applications. It has worked well. Just a short emotional description of the program and a couple links.

Your ads look great. I'm buying a video camera for our dealership group i'm still just looking for the right personality to put on video. I'm a little to awkward I believe.
Hey again Dave!~

You guys hiring????!!~~~lol ............. just kiddin`!~~lol

Yeah I`ve tried to teach the younger guys what to do in the clips & believe me,....... it`s a pain in the ass & takes way too long!!! I usually get pissed & say "Turn the god damn camera on"! Then I jump in & just do it!~~~lol
Everyone always has fun when I do it too.......... we had 7 Service customers actually outside the other day watching us make that Phaeton clip!~ lol The Internet Mgr. who works the camera was like, "Please please everyone quiet on the set"!!~~~lol
It was really comical!~~

you seem like you'd be fun ken. I'm sure that is a super asset. especially on craigslist. LORD IN HEAVEN! if you could make craigslist fun! and you do. that's genius. my new goal is to make every one on craigslist have fun looking at our cars. What a good idea!
Hey Douglas,

Remember that Craigslist is a free tool, and generally consumers feel comfortable without marked professional advertising. While it's smart to use a template to ensure your brand is well represented, we've occasionally found that also scares away many consumers and using their tools (with the 4 image limit) can be more beneficial. Also, many people search with the "has image" checked, which potentially means your results aren't showing up if you didn't use their tool to upload the images (which is how most template generators work)

I've used a tool called Craygo before that does a nice job automating the process of many vehicles and making sure it's optimized for their search. It takes a little setup and (for security reasons) be run off a modem instead of the normal network but used individually could be a great asset as well.

Also, I always caution dealers against spending money on something that's free. There are internal processes where sales people can post the vehicle and generally that personal touch is what seems to drive attention on Craigslist.

Hope that helps.
All great input from you guys. I myself have been wanting to post vehicles on craiglist, but the problem i have run into is my GM wants everything to go through our CRM(highergear). The trials in the past 3 months have failed even though higher gear claims that they now recognize craiglist script. Has anyone else run into this?
Craig's List is unbelievable!!! Any store not doing business on this phenomenal site is missing the boat. Reach out and I can show you how to get your CL leads into Higher Gear. It is pretty easy. Converting Plain text to ADF/XML is very simple.

10 Billion Page views a month and dont forget they have a google Page rank of 7 or 8 so your SEO benefits are huge.

Our websites Analytics see direct hundreds of hits from CL to our vehicle detail pages.


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