The Conference Season is Approaching - Which Ones are You Going to Attend?

We are coming up to the Fall Conference season with Sean Bradley's Dealer Synergy Sessions in Atlanta, J. D. Power's Automotive Internet Roundtable (AIR) in Las Vegas, and Mike Roscoe's Digital Dealer Conference in Nashville, along with several other digital marketing related events coming up one right after the next... All leading up to the grand finale, the big NADA Conference in February 2010. Which ones do you plan on attending and why?

Personally, I feel enormously privileged to be participating in 2 of my perennial favorites; Digital Dealer in Nashville, and the J. D. Power and Associates AIR event in Las Vegas... Plus, for the first time since the 2007 AutoSuccess Magazine event in Las Vegas, I will be facilitating a workshop at the Dealer Synergy Sessions that are in Atlanta this year. So, I am obviously biased and would recommend all three conferences for dealers and managers... But, I believe each is different and have variations on what benefits they each offer to automotive digital marketing professionals.

What's your opinion? Would love to see ADM professionals chime in on which ones they plan to attend and why...

In order of their calendar dates, each image below is linked to the respective sponsor's web site detailing the event and providing registration access:

Tags: 7th digital dealer conference, car dealer conference, j. d. power automotive intern…, synergy sessions, the conference season, which digital marketing confe…

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Replies to This ADM Discussion

Permalink Reply by Stan Sher on August 26, 2009 at 9:59am: I think all three are exciting and will have something new to offer. What Synergy Sessions will cover is completely different from Digital Dealer will cover. There will be different speakers and masters at each event teaching new ideas. The people that make it out to all of the listed events will be much better versed and educated to come back to their stores and really make a difference. Each event brings a lot of value. I think the only problem is to consider which one to attend. Dealers are not going to be able to go to all 3 in a row.; ▶ Reply to This

Permalink Reply by Nick Cybela on August 27, 2009 at 12:21pm: We'll be at Digital Dealer. Would love to attend JD Power but don't think it's in the budget this year.; ▶ Reply to This

Permalink Reply by Joe Webb on August 28, 2009 at 10:57am: I intend on being at the three most important conferences this season.
(in order of conference dates)
Driving Sales Executive Summit, JD Power Internet Roundtable, and Digital Dealer Conference.; ▶ Reply to This

Permalink Reply by Ralph Paglia on August 28, 2009 at 6:00pm: Wow... I feel like someone who I thought was a friend is having a party and I was not invited and just found out about it. I had to pull over in by 4x4 Expedition inside the parking garage at the PHX airport because I was so shocked when I saw Joe Webb's post. The DIvingSales Executive Summit from Jared Hamilton... Who I thought was my friend, but who didn't invite me... Bummer. I feel like a piece of trash, like the time I got too drunk at a varsity football team party at my best friend's cabin near his family dairy farm and fell in a pile of cow manure, only to pass out... Hey, it was warm and soft! And my team mates just left me there and took off. I woke up when the roosters started their racket. Man, did I smell foul!

C'mon Jared... No invite, not even a phone call!

Oh well, I guess one is only as good as his last deal in the cruelly harsh world of automotive evangelism.; ▶ Reply to This

Permalink Reply by Joe Webb on August 28, 2009 at 9:26pm: They haven't invited anyone yet, Ralph. They just announced it a few weeks ago, but haven't spoken to many about it. Don't get too upset. I am just assuming the invite. Like any good salesperson assuming the sale, I have faith that I will be invited and will plan on attending.; ▶ Reply to This

Permalink Reply by Ralph Paglia on August 28, 2009 at 9:35pm: Well, of course YOU will be invited... YOU are handsome, funny, charming and will provide Jared with bait to get the ladies to attend... Hmmmph... What about the common folk?; ▶ Reply to This

Permalink Reply by Sean V. Bradley on August 30, 2009 at 8:11pm: Ralph, We are very glad to have you at this year's Syenrgy Sessions in Atlanta!!

You are correct, each event is VERY different from each other... I have been a General Assembly Speaker for Digital Dealer as well as have been a speaker for J.D. Power & Associates...

For ADM readers who aren't familiar with Synergy Sessions... It is officially brought to you by:

* AutoSuccess Magazine

* Dealer Marketing Magazine

And Dealer Synergy.

Both AutoSuccess & Dealer Marketing Magazine have decided instead of having independant workshops, they will PARTNER together with each other and Dealer Synergy to bring the automotive industry something different, something special.

Here is a review from a dealer:

http://www.dealerrefresh.com/2008-synergy-sessions-new-orleans-revi...

I have come up with a very strong strategy for this year’s Synergy Session…

We are going to ONLY have “A” list speakers at this event… Experts. PLUS, I have decided not to have sensory overload… There is going to be ONE strategy… with a Beginning, Middle and END…

I have found from personal experience and from my clients experience that attending some workshops it is difficult to get tangible and tactical strategy to take back to the dealerships because there are a LOT of different speakers, all with their own opinions and strategies… its kind of like going to an all you can eat buffet…

And sometimes some of the speakers contradict other speakers… it gets confusing.

At the 2009 Synergy Sessions in Atlanta, We have created a POWERFUL curriculum and ONLY have 1 speaker per category… so you are not inundated with redundant or contradictory information.

There are 5 Super Awesome Reasons for you to attend this year’s Synergy Sessions event:

5. It is by far thee most inexpensive event in the entire automotive industry… PLUS ADM readers will get an additional $100 of the already LOW price! As a matter of fact, I am in the process of creating a contest for ADM that a lucky winner will receive an ALL INCLUSIVE FREE TRIP TO ATLANTA for the 2009 Synergy Sessions event!

4. Our VIP Networking event… It is at the Caliber of NADA. Last year in New Orleans we have our VIP Party at the House of Blues and it was AMAZING… It is a great opportunity to network with your peers and develop strong relationships for when you get back to your dealership!
http://www.youtube.com/watch?v=yCYMe5AGDC8
http://www.youtube.com/watch?v=7Dc_erB0NZA

3. We are doing a workshop on all of the “Free Stuff” You should know about for your dealership like… (You have to go to find out) But, I will say it is the “MacGyver” Workshop for sure!

2. Our Key note speaker, Mr. John Ferber… This man is a genius! At age 28 he sold his last company for $495 MILLION to AOL!!! Advertising.com is the largest digital marketing company in the world… Its worth about 10 BILLION today! I think he can shed some light on digital marketing… maybe give us a few ideas

1. We are offering an OPTIONAL 3rd day SOLEY for the OFFICIAL FranklinCovey 7 Habits of Highly Effective People “Associates” program. This is an OFFICIAL FranklinCovey ACCREDITED Course, we will provide you with OFFICIAL FranklinCovey training materials, including workbook and audio CD… This workshop NORMALLY goes for $2,000+ PER PERSON… We are ONLY charging you $300 for this class (including the FranklinCovey Materials). Seriously, that alone is worth it to go…

http://www.youtube.com/watch?v=HP3M5DnEPa0

PEOPLE JUST DO YOUR RESEARCH...

www.synergysessions.com

www.internetsales20group.com

www.dealersynergy.com

I hope to see you in Atlanta, October 5-7th!; ▶ Reply to This

Permalink Reply by Ralph Paglia on August 30, 2009 at 10:15pm: Sean,

You REALLY caught my attention with; "PLUS ADM readers will get an additional $100 of the already LOW price! As a matter of fact, I am in the process of creating a contest for ADM that a lucky winner will receive an ALL INCLUSIVE FREE TRIP TO ATLANTA for the 2009 Synergy Sessions event!". We all like to get a good discount, and I am excited about how the contest is going to work. I have a couple of ideas. Last time you and I spoke it seemed that you have done a ton of work with Video SEO and other online video marketing tactics... What would you think about having a contest where ADM members upload videos by a certain deadline date, and then the video which gets the most views on ADM (there is a counter) within the contest period wins the free trip?

The idea of an all expense paid trip to your Dealer Synergy Sessions is exciting and could be a lot of fun...; ▶ Reply to This

Permalink Reply by Sean V. Bradley on August 30, 2009 at 10:27pm: I like it a lot... what are your thoughts as to the content of the videos?

I want to make it relevant to the Synergy Sessions event somehow...

Thoughts?; ▶ Reply to This

Permalink Reply by Ralph Paglia on August 30, 2009 at 10:33pm: Since you are paying the tab for this trip, I think it is only fair that you set the guidelines for the video... But, to be fair, it needs to be something that any ISM in a dealership could create using a $250 Flipcam.; ▶ Reply to This

Permalink Reply by Scott Empringham on August 31, 2009 at 8:33pm: Is the contest restriced to ISM's? How about us free agents like Flash Point?; ▶ Reply to This

Permalink Reply by Ralph Paglia on September 1, 2009 at 9:33am: Scott, with all those LMDA and FDAF's you service, all you gotta do is throw some tier 3 digital advertising business my way and I'll take care of your trip to Atlanta!; ▶ Reply to This

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