was first created to benefit our own auto dealer clients. We leveraged our experienced "best practices" by sharing them among the independent affiliated automotive advertising agencies and production partners of Ad Agency Online, L.L.C. and our pooled resources helped maximize the ROI for all parties; especially our auto dealer clients.
When auto industry web surfers found our blog talk radio station - WAAOL
- that is posted on AdAgencyOnline.Net
fellow automotive advertising experts starting contributing even better BEST PRATICES! The networked leverage that they provided has grown exponentially; much like ADM's members have leveraged this "think tank" to benefit us all. The rising tide floated all of our boats and our automotive advertising agencies and auto dealer clients earned an even higher return on their investments through our shared resources.
On a much more targeted basis, 3rd party inventory websites like EveryCarListed.Com
, (ECL), are taking their growing number of auto dealer inventories and leveraging these pooled resources to attract Internet car shoppers. I trust we all agree that "cars sell cars", a wisdom that has been proven in the real world with similar succes in the virtual one. ECL is joining established resources lke AutoTrader.Com and many other online advertising platforms who have confirmed this basic business model. The more valued point is that ECL has evolved 3rd party inventory web sites to a new level with more dealer friendly buisiness practices and leveraged real world conventional marketing platforms provided by the national network of the Yellow Pages team that is supporting ECL as their online partner. ECL has also enhanced the consumer's shopping experience with their consumer facing "social networking" like tools scheduled to appear this quarter.
Additional leveraged "transparency" in product and price is being offered by their established relationships with additional resources provided by Gumiyo with their mobile channel extending their inventory to mobile phones and PDAs with EveryCarListed.mobi due out the last quarter of 2008 and SiSTeR Technologies Video CarLot
, (VCL), lending their vSEO application - "Push Tube" - to drive every video posted on VCL to the search engines through their dedicated API with You Tube. The experienced ability of VCL to virtually guarantee a first position in Google in local searches by model - not limited by franchise or dealership - is the holly grail of Internet SEO which can only be achieved by leveraged resources and automated applications that have recently matured onto the World Wide Web.
Automotive advertising agencies and auto dealers can't compete with the leveraged resources, online presence and conventional cross marketing efforts available to 3rd party inventory sites. The good news is that they don't have to! ECL offers "FREE" postings that will always be offered with upgraded packages that are designed to supplement them - not dilute them. VCL is priced individually at only $495 per month with no lengthy contract, no set up fees and no per video charges. $495 buys a professionally produced video with linked CarFax and branding banner links that basically extends an invested auto dealer's vSEO one hundered fold by taking their inventory individually to the WWW.
The point of this forum is that you are not alone! Leveraged resources are there to benefit everyone - especially the consumer! I am sure that other vendor members of ADM and forward thinking auto dealer and ISM members have other examples of leveraged resources that are carrying them through these troubled time - so - how about sharing some in your replies!
After all, what are friends for!