Automotive Digital Marketing

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CRM technology isn't new. They all do the same thing, right? Manage tasks, schedule follow up calls, mail letters, and other basic things. Sure, they all do that by the year 2000 standards, but this is 2009! The CRM of 2009 can do so much more and do it much more intelligently.

CRM Technology for car dealers continues to rapidly change. The problem is, most car dealers don't even know about it. They are locked in to long term contracts. Contracts with products that in technology years would easily be considered dinosaurs.

The best way to purchase any type of software product is from a vendor that sells it as a monthly service with no contract or strings attached. You also want to ensure that the vendor is still heavily investing in the technology to continue improving it. Because the second they stop improving, is the second it becomes a dinosaur. You aren't looking for a vendor, you are looking for a partner.

I know several of the major CRM vendors who don't even have an R&D budget. They haven't improved the software recently and nor do they have any plans to. Where does that leave your dealership in terms of keeping up with the technology?

Has your out dated CRM solution got you stuck in a low gear?

OK, time for me to get back to working on the automotive CRM solution of 2010.

Matt Watson
Chief Technical Officer
VinSolutions
http://www.vinsolutions.com

Tags: crm, technology

Views: 41

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OK Matt,

You had me at the word "CRM!" Anything that you are working on for you and yours has value and interest for me and mine so please call me for a demo next week at 561-962-2738. For that matter, let's get you on the "Lunch With Phil Discussing Automotive Advertising" blog talk radio show so we can share your new toys with the automotive advertising agencies, auto dealers and fellow innovative automotive advertising vendors that follow AdAgencyOnline.Net.

After all, what are friends for!
Hey Matt,

Care to throw out a few examples of what 2010 CRM technology is? Are you referring to integration, back-end support tools... How about a hint for us ADM members!

DTG

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