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Investopedia.com defines a ‘One-Stop Shop’ as “a company that offers a multitude of services to a client or customer”. Most auto dealerships are a one-stop shop as they offer sales, finance, auto service and in some cases, auto body repair, all in one location. If you think about how this benefits your customers, you can see the benefit in having a one-stop shop for your dealership management tools. Most dealerships have different vendors to handle each part of their dealership management. One company builds your website, another company handles your marketing, while another company provides your inventory management tools and so on. Now imagine having the convenience of a one-stop shop for your all your dealership management tools. A one-stop shop for your dealership management can allow you to save time, money and ensure you are promoting your brand effectively and consistently.
Save Valuable Time
Having a one-stop shop to handle your dealership management tools is an easy way to not only help you save time, but money as well. Think of the last time you had a question or concern about one of your dealership management tools. Chances are that you had to spend some time determining whom to contact, and if the problem or concern was not something they could handle, you had to contact someone else. What you thought would be a simple process suddenly turns into multiple phone calls or emails and time wasted that you could have spent doing something profitable. By using a one-stop shop for your dealership management tools, you would know exactly who to contact, and it would be the only person you need to contact. Whether it is an issue with your inventory, website, CRM, SEO or SEM, you only have to contact one person. This also helps to build a more solid working relationship between the client and vendor.
Without a one-stop shop for your dealership management tools, not only are you contacting multiple businesses, you are paying multiple businesses as well. While it may seem like you are saving money by finding the best deal for each dealership management tool you use, the reality is that you can save approximately two to three times by using a one-stop shop. You are more than likely paying a set monthly fee to each of them for each service, and probably paying an account maintenance fee for each as well. A one-stop shop means you pay one company and one account maintenance fee, which by itself can save your dealership a lot of money. Another benefit is one-stop shops usually offer packages that help you bundle all the services you want at a set price. Using a one-stop shop also eliminates the problem of having tools provided by different vendors that are not compatible with one another. If your vendors cannot or will not provide you with tools that integrate with other systems, you risk the additional cost of hiring another vendor to solve the issue. A one-stop shop guarantees that all parts of your dealership management tools work together as one cohesive package.
While every person has a different way of doing something, the same can be said about your dealership management tool vendors. Effective branding is the key to driving leads and making sales, and if there is no consistency in how your product is being branded, obviously it is not effective. A large benefit of a one-stop shop is that you are employing a company that has a group of people that work as a team. This means that all members of the team work together to determine the best strategy for effective branding and each member uses that strategy when developing each part of your dealership
management package. While each part of your dealership management package is created by an individual department, these individual departments come together to create a completely integrated package that is unique to your dealership.
As you can see, using a one-stop shop for your dealer management tools has many benefits. Every dealership knows how important it is to have an effective program in place to make sure that they are drawing the level of traffic they need to be successful. The time and money a dealership can save by allowing one vendor to handle all their dealership management tools can be used for any number of other things to help drive leads and attract customers. If you add up the cost of using multiple vendors and programs to manage your dealership, you will see that a one-stop shop is an affordable, effective option.