I keep hearing about an incredible number of different ways dealers are using social media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with several dealers in this particular area and one of them is a store in Denver by the name of Automotive Avenues that has an interesting approach. I would love to see some feedback from ADM Professional Community members as to whether you think this approach has any value, or if there is something different that you would recommend.
Please take a look at the way Automotive Avenues in Denver has formed a Social Marketing and Reputation Management strategy that centers around their creation of two primary sites online... The first one (#1 below) is the traditional dealer website for eCommerce purposes and the second site (#2 below) is an online community focused on being the hub of their Social Marketing and Reputation Management efforts.
1. The traditional eCommerce site is: www.AutoAves.com
and when you visit, be sure to point to the menu tab that says "Social Media" to see the links to their Social Marketing and Reputation Management sites, accounts and profiles.
2. Their online community site is at www.Automotive-Avenues.com
and features close integration and syndicated content to and from their Facebook, Twitter, YouTube, MySpace and DealerRater review sites, profiles and accounts.
Automotive Avenues has secured several domain names and set up routing to make it easy for their BDC staff and customers to remember. These branded domain names are used as shortcuts to various social media, Web 2.0 and UGC sites, accounts, profiles, fan pages, etc. Here are a few of them to check out:
The Automotive Avenues marketing team, led by Candace Taylor and Bill Green have added nice touches like customized Twitter home page backgrounds and something that i will call "Logo Mashups" where they use an image of the Automotive Avenues logo combined with the Facebook, MySpace or Twitter logo to create a branded image that is then linked to their online social media profile or account within that particular social media... I like this because it projects an image, or customer perception of having put some thought and preparation into their embracing of social networks and UGC sites that their customers use, rather than a "gotta be on that too" type of impression.
The Automotive Avenues approach, strategy and tactics are well worth checking out and considering when you develop your own approach to Social Marketing and Reputation Management. Keeping in mind that they are pretty new at putting this effort forward, what's your impression after checking out some of their links?