Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Personalize your landing pages
Are you selling cars or are you selling yourself?
When you create a landing page for one of your vehicles, are you creating interest and trust? Why not utilize one of your salespeople to illustrate that vehicle and gain the personal engagement that only a real person can engender?
Try personalizing your dealership with real people. Show what their other customers have said about them with real reviews and testimonials. Let the customer see this person they might buy that next vehicle from and why they should come to you.
Wadaya think? Let me know.
Written by Tom Gorham
Editor, From The Trenches
Oh yes! this is so very important. Sales team members should know how big of an influence online reviews and testimonials are. Every salesperson strives to gain customer confidence and trust, while at the same time convince the shopper that he's at the right place, at the right time and with the right salesman. So what better way to do it than with a nice, short, down to the point video of a walk around showing a featured vehicle or weekly special. As AAN / DCM we have created a wonderful review site that not only benefits the dealership but also its sales, service and parts team. We are always encouraging sales force to become active members of their dealerships and spread the word on how great a seller they are thru reviews. Keep in mind that you're not only trying to sell a vehicle you're also competing with each and every salesperson in every dealership in your area, so if you possess the needed talents that it takes to be a salesperson, why not show it off. At the end when business is lucrative for the dealership it will also be for your pocket. An example of our site for those interested http://genelanganvolkswagen.dealeronlinereviews.com/gene-langan-rev.... Call us at 732-450-8222 ext. 7
MaPao, thank you for commenting. It is definitely a two-way street. A good reputation for the dealership helps the salesperson. And a good reputation for the salesperson helps the dealership. The trick is in marketing those reputations and gaining the trust of consumers. There's no substitute for the real thing.
Good idea Mr Gorham- Bravo!
Thank you Todd and Manny, I appreciate your words very much! It's still a work in progress but I think it's going the right direction.