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I have my personal feelings about this issue, but I wanted to see what the dealer community thought. Should salespeople, service advisers, and/or finance managers be asking for reviews from people at the dealership? That's not to say that they should be asking them to do the reviews while there, but should they be mentioning it before following up with an email? I say yes, as I detailed in the blog post below, but what do you think?

Tags: Reputation, Reviews

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J.D., in my opinion this is not very different than asking customers to complete and submit the CSI surveys from the manufacturer... Of course it is OK to remind the customer that they have a voice and their opinion does matter! In fact, with customer reviews it is more essential to ask the customer than with CSI surveys because the customer may not otherwise be asked to rate their car buying or vehicle service experience. If it is OK for the OEM to ask, then why would it not be OK for the dealer to ask the customer to rate their experience at the dealership?


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