Automotive Digital Marketing

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1.Reaching out to customers in conventional media and campaigns doesn't work anymore, when you run an email campaign are you just hope and spraying??? or are you speaking into your customers needs, ect if I have a diesel are you sending me the wrong oil change coupon to tune me out instead if tuning me in.... you know what I purchased ...Why not use that data.....

2. Incorporate your rebates and vehicle attributes into your marketing quickly and easily, Rebates on new vehicles are the second most searched information about new vehicles....Knowing this are you allowing the customer to quickly identify what rebates and incentives are available in every marketing source you are using...ie, Autorader, Craigslist, Website. We live in a now Society why not give the customer the info they want Now or pointing out tributes such as one owner vehicles sell for more money.... If you know this why not point it out to make more on every one owner vehicle....

3. Know your selling area.... Every time you sell a car...every time a service RO closes, what are you doing with it...most valuable asset ...your customer database..sound familiar....use it, run SEO based on where your customer lives, as people rely on Google and search engines more they get more detailed based on needs...keywords are not enough anymore...Longtail SEO of inventory and expanding into your customers regions are a must on the web...

4. Know your inventory....How much Water does your used inventory carry? How can you get out of the Water? Who wants to buy those vehicles from me right now?  Do you know your hottest selling, most traffic views on your website, that allows you to make the most money quickly? Do you know how many come thru your service department? Know where you can get more? How are you going to do it?...Quit Wholesaling....Start Retailing Now.....

5. Notify your customers as new inventory comes in and when rebates or prices change on the vehicles they want....Every time... Most dealers rely on a "Manuel Process" to notify customers when a sales manager lowers a price on a vehicle... we need to quit relying on "Manuel"...he lets us down every time and automate this process....

6. Work smarter not harder...., Do you know the best time to reach a customer? Can you see what they are reading in your emails and when? You should ...when reading an email there is normally a phone nearby....If a customer views an email with a brochure of a vehicle 22 times in 2 days, think they are interested? Do you know this information now?

7. Make the most out of, and track every advertising dollar spent..50% is working 50% isn't do you know which is and which isn't? Realizing 80% of leads that come into a dealership are brand specific and most internet departments close less than 10% of leads... means out of 100 leads you only sold 10 leaving 90 unsold, 72 of which are brand specific so are you burning that $20 per lead or marketing service to them automatically...daily....promote the entire dealership to everyone...makes it easier to get that sale next time as well if they are used to coming to you anyway....

8. Utilize Video.... There is a reason you tube is the second largest search engine out there.... are you on it? Why not? What is a better way to send a customer more information on a vehicle, a picture, or a customized video walk around with some emotion? You have customers who love you... Use them, Video Customer testimonials...

9. Go Mobile.... We spend enough of our lives married to the dealership....Realizing we are now in a now society.. Can you see your inventory while standing in line at Walmart showing it to the person in line next to you wanting a vehicle? Can you answer a customer wanting a response while at your child's soccer game and remember what you replied? Don't set the wrong expectations of saying you will be in touch quickly when you are closed...

 

10. Technology use it..... Do you have a plan to teach our people to use the tools that they have available, we are constantly teaching our people on new options and product information, why not also on the tools we use to get the customers to the product, you can't expect people to use what they don't know exists... You don't know what you don't know....Knowledge is Power.... USE IT!

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