Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do most seo video companies put your videos up under their account and then when you stop using their service, they remove them?
I am looking into hiring a seo video company and want to know if this is common practice. I personally think that we should own those videos but it was explained to me that like a video rental, you are renting/leasing the space for those videos to be placed out their on their servers and that if you stop, it is now their property.I am able to get the company I am looking at to let us own 10 or so should we decide to stop.
The only other reason I can think of that justifies companies taking the online videos down is because it is like running a tv commercial. Once you stop paying to run it, it comes down.
Any thoughts from my esteemed colleagues?
Kim, do not hire a video marketing provider who does not upload videos to the dealership's various online accounts, in the dealership's name... Such as YouTube, Vimeo, Viddler, Facebook, etc. There is little value in videos that are created and distributed at the dealership's expense, if they are not hosted in accounts that belong to the dealership. That would be like paying for a house to be built on land owned by somebody else! One of the primary objectives of any dealership video marketing strategy should be to populate accounts that the dealership owns and controls with videos that will be available for years to come.
CONTENT MAY BE KING, BUT MAKE SURE THE CONTENT YOU ARE PAYING FOR IS PUBLISHED IN ACCOUNTS OWNED AND CONTROLLED BY THE DEALERSHIP...
Would you be able to recommend a company that would allow us to own these seo videos afterwards? The company that I spoke to won various awards and so I looked at them. But two companies so far have told me this is the norm. The videos are made, uploaded and then taken off when the service is stopped.
Kim, I am not sure if the company you are referring to is Car-Mercial, but if it is not, you should check with AJ and see if they push the videos to your dealership's accounts. Also, there is a company in Chicago called Automotive Media Group that does excellent work and I know uploads the videos they create to the dealer's various social media type video accounts. Lastly, I think you ought to consider Ken Beam's advice. The dealers who have done the best job of selling vehicles and service business using online vides are almost universally handling the process in-house. That does not mean they do not hire people locally to shot, edit and post their videos, but it does mean that someone like yourself is directing the activities around which cars are used for Vehicle Presentation Videos (VPV) and what scenarios, such as customer testimonials, How To's, Why Buy Here's and such are being recorded. Back when Sparks Buick was selling half their cars via online video, it was because Tim Jennings was recording and uploading virtually all those videos with his FlipCam and a desktop PC. So, you should not rule out the possibility of hiring a local resource on a full or part time basis to shot, edit and upload your videos. Half the value add is writing the headlines, titles, tags and descriptions, adding URL's etc. which is what makes these videos work from a marketing perspective in the first place.
Yes. I am referring to Car-mercial as well AutoTrader's sister company that produces vin seo videos for inventory. It is uploaded to your dealership's accounts. However, they are all taken down after you stop service.
Then that should be a negotiable point... Keep in mind that since they are your dealership's account, you can turn off access to them for any supplier at any time.
Ralph, I have to make a correction. One of the companies didn't host to the dealership's various online accounts. However, the two I just mentioned are uploading to the dealership's YouTubes, Vimeos, but once the service is stopped, all of the videos are removed from the dealership's accounts. Their response is that since it is a service similar to display advertising, once it is stopped, the videos are removed.
Hey Kim - My advice............. Simply do your own videos.
If I had the equipment and time, I would do my own videos. I don't.
Ken Beam's advice may be the best guidance of all...
I have seen it done both ways.
In a way it reminds me of many dealer websites. Let's use dealer.com as an example, is your website design hosted on your own property, the answer is NO. You are hosted on their servers and if you stop paying them their monthly service fees your website will no longer be seen.
Not sure of all the details of this particular situation so hard for me to give a clear answer as to why these particular companies choose to do business they way they do.
I would be willing to discuss this with you more in detail if you like and help you get the solution you desire. Just let me know.
The seo video companies do it because I was told that they are providing a service for the videos to get up there and be distributed. They are similiar to Google display advertising. Once you stop paying for the service, everything is removed. Would love more feedback from others. I would love a company that did both. Made videos for current inventory that obviously would be removed and how to videos,etc that would stay up after the vehicles are sold.
If you are paying for the creation and editing of videos, just like when you pay a company to shoot and edit TV commercials, you own the finished product. This is a point for negotiation and selection of a supplier. When you pay Dealer Specialties to take photos of your inventory, and you subsequently stop using Dealer Specialities, they do not "Repossess" all the photos they have taken, because you paid them to take those photos!