Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do most seo video companies put your videos up under their account and then when you stop using their service, they remove them?
I am looking into hiring a seo video company and want to know if this is common practice. I personally think that we should own those videos but it was explained to me that like a video rental, you are renting/leasing the space for those videos to be placed out their on their servers and that if you stop, it is now their property.I am able to get the company I am looking at to let us own 10 or so should we decide to stop.
The only other reason I can think of that justifies companies taking the online videos down is because it is like running a tv commercial. Once you stop paying to run it, it comes down.
Any thoughts from my esteemed colleagues?
WOW! Look at those total views for Carnival Kia... Obviously any guidance Adam provides on video marketing for dealers should be respected and considered.
Nice job Adam 2400+ videos in what about a year. DouglasVW is also doing a fantastic job averaging 935 views per video.
@Kim like Adam states above not hard to get your vehicle videos listed in less than 5 minutes I took a video from your website and uploaded it to youtube as an example of how easy it is. Search for 2011 Dodge Nitro Brighton MI and your video will be on page 1 or 2 depending on location settings.
I will remove the video in 24 hours or sooner if you desire just wanted to show you what you can do quickly with your videos.
Yeah one of my other YouTube Channels is sort of popular too;
http://www.youtube.com/user/JohnWayne00?feature=mhee - 789,318 Total Views
Thanks for sharing Mobile Inspector Adam.
I can't understand why anyone would hire a VSEO company. I just don't think it is something that warrants paying a vendor for. If you already have an SEO company, they should do this for you at no extra charge - whether you are creating your own videos or not.
Of course, I think you should create your own videos (Ken Bean is a master at this) because the great content will be watched by people and can create leads. The SEO is an additional benefit, but if all you are going after is SEO, then in many cases you can turn your still vehicle images in to a youtube video that can be optimized for that purpose. Understand, I am not recommending that to be the best approach (or even a good approach), but it is better than no video syndication.
I guess my question would be: If you're going to take the time to create your own video's then why do you need to pay a service to upload an optimize them? (thats the easy part)
If you're not going to take the time to create good content, then why would you pay extra for something most SEO companies should already be doing for free anyway?
@ Tim - Yep....... couldn`t agree more. There is no reason not to create your own clips.......period. They do not have to be real flashy or perfect....... they just need to get a point across in nice manner.
I started our Dealership YouTube Channel in April 2009 at the infancy of the video trend. Once your Channel is built and owned by you, it is simple to allow your marketing company like ours to have management access to get in and add videos. We have elected to use outside vendors that have video-related products and we always refer them to our dealership-owned YouTube Channel. Our views are currently at 98,095 and can be found at http://www.youtube.com/user/billrappsuperstore
My name is Mike Powl and in full disclosure, I am with a video SEO provider - SiSTeR Technologies. As for uploading the videos to YouTube, if we upload those videos to your existing YouTube channel to garner that strong organic SEO you seek, those videos stay with you, even if you cancel our service. I want to respect the integrity for forum so I hope that helps...Mike
I just called you to discuss further.
It will still accomplish the goal. I agree that it isn't as personal as a live video. However, it is a video Adam that is just created in a different format.
Depends on what your goal is. Video SEO can come about without completed views--partials don't apply to the view count. So, SEO *could* be achieved with "voice over stills". It could also be achieved with videos of paint drying for a lot less money. It's not measurable, but videos that are partially watched and result in the shopper TYPING in the name of the dealership . . . I don't think they'll do that, if it happens, with a paint drying video (==video over stills). So you'd lose that hard-to-measure benefit.
Ken Beam is the Undisputed and Fully Deserved King of Effective Videos for Dealerships And Beyond. Whatever he suggests, if you can do it, you should. I don't agree with a Video SEO company pulling their videos from a DEALER's video channel if a dealer cancels--if the dealership pays a blogger for SEO work on the dealer's own web property(ies) AND then the blogger service stops, the blogs shouldn't be pulled. The SEO value would diminish over time, since the content wouldn't churn, which churning is ONE *advertised* method of doing video SEO. And so the "SEO you paid for" will stop soon, anyway. Why pull the videos, then? So, if a company stops video SEO for you, to my view holding the content hostage is a no-win for them in reputation, since the "video SEO" will decrease over time--excepting high-view videos which CAN last a long time. And if a Video SEO Company achieves that for you, I'll be surprised. Write us all here if that ever happens! :)
FWIW, Ralph is also 100% right that you should really never pay for "Video SEO" on a channel that is not the dealership's (okay, if American Idol wants to talk about you on their YouTube, that might be different!). BRIEF video pre-roll, etc. advertising is NOT Video "SEO", but it's darned effective (if brief, did I mention that?).
@ Keith - < This guy gets it! Kim I`m not sure what your role is exactly at the dealership......however you say you don`t have time to create your own videos.....correct??? Here`s a little food for thought....... Why not get a little creative with the Sales Reps & let them shoot some clips with their Smart Phones??? Then start a YouTube Channel for the dealership & give the entire Sales Team access in order to upload their own walk-around videos. Then teach them how to post some Craigs List ads using these clips for starters. Make them go out for say an hour a day & take turns shooting some walk-around videos of used cars......... then even maybe have a contest & in the Saturday morning Sales Meeting have everyone vote on the best "Clip of the Week" & the winner gets a couple of free lunches the following week or perhaps a gift card to Panera or Wendys. If you have a little fun with it & really encourage them, I`d be willing to bet that in a matter of weeks you would see one trying to out do the other. Friendly competition is great for team-spirit & ultimately will increase the quality & production in your quest to get on board the Video-Uprising!
Hope that helps a little,