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OK, we all know that to be a SEO master, it does take time and training, and lots of trial and error.
But I have one quesiton that someone must explain to me.
Here is my problem.
If you Google Saab 95 Ottawa, my web site comes up first.
BUT if you google Saab Ottawa (Without the 95) we dont show up anywhere...
Can someone explain to me this basic step?
The more words in the keyword phrase, the easier it is to rank. "Saab 95 Ottawa" is very specific and therefore the number of competing pages is lower than "Saab Ottawa" which is much broader. I'm not surprised at all by this.
Good answers all around!
The only additional piece of information that I think is worth pointing out is that yes it is good to rank for more general terms in order to take advantage of higher search volumes but ranking for more extended exact searches (called long-tail terms) is also very valuable because they will have a higher conversion rate. For example in your case, say you stock older used Saab parts, you will probably make more sales if you get 10 visitors for the term 95 Saab Ottawa, than if you got 25 visitors for the term Saab Ottawa. But remember, search engine optimization is far from an exact science so your mileage may vary :-)