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The most important email you can send to your prospective customers is
the one that's most controversial - the pricing e-mail. Some dealerships
don't want to give out pricing right away, but studies show that the
most successful online dealerships are the ones that have a transparent,
up-front pricing policy.

Below are a few best practices and ideas that you can incorporate in
your pricing emails. These proven methods will get more responses from
your customers, make customers more willing to take your phone calls,
and help initiate more discussions that lead to sales.

All of these best practices are recommended and coached by Infinite Prospects in our clients' dealerships. CLICK HERE TO LEARN MORE ABOUT INFINITE PROSPECTS CONSULTING

1) Offer Customers Multiple Payment Choices
How does your dealership sell most of its cars? Through cash deals,
leases, or financing? Doesn't it make sense then to structure our
pricing e-mails in the same way that we sold most of our cars? Customers
have told us that they want choices and options, so why not advertise a
cash, lease AND finance offer on every vehicle's price e-mail? The more
choices you can offer, the more likely you are to engage a broader
audience of prospects.
InstaQuote, an automated e-mail pricing system, gives you the ability to quote each lead with cash, lease, AND finance
pricing 24 hours a day, 7 days a week.

2) Include Alternate Vehicles and Trims
When researching a car, people believe they know the exact vehicle and
trim level that they're going to buy, and submit a request based upon
that belief. We know that more often than not, this is simply not true.
Most people who submit a request for a fully-loaded, top-of-the-line
model usually drive off in a base version or nicely equipped version of
that model (or the next model up or down). A percentage of people
looking for a new car wind up buying a used car. Including pricing
options for alternate new car trim levels and alternate matching used
vehicles or CPOs increases your chance of showing your customer
something that will fit their budget.
InstaQuote, an automated e-mail pricing system, can automatically incorporate up to 6 alternate used
cars as well as the next new car trim level up and down. CLICK HERE TO LEARN MORE ABOUT INSTAQUOTE

3) Integrate Map, Embed Video
Providing more content and information is the name of the game today.
Visualization is one of the most crucial aspects of branding. The more
relevant images and videos you can include in your emails, the higher
your open and read rates will be.
InstaQuote, an automated e-mail pricing system, can integrate a Google map featuring one or multiple
locations, plus include a tab for embedded video - prospects never have

There are many more ideas that can be incorporated, but these are just a
few... As always, I appreciate you taking the time to read this post
and look forward to helping your dealership sell more cars online.


Adam Ross
Managing Director
Infinite Prospects, Inc.
(201) 481-1424 Ph

Tags: automated, email, finance, instaquote, lease, new, price, pricing

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