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I have a friend who sells a lot of used BMWs.  He buys them from BMW offl-lease auctions and charges a fee for the transaction.  Customers save money and get the exact car they want.  He offers great customers ervice too.

Of course the BMW dealership down the road sells 15x the used BMWs he does.  They are rough on customers and charge higher prices.

I was thinking he could buy the Adwords terms:

"Memphis BMW Dealer"
"Memphis BMW"
"Memphis BMW Dealership"

And place an ad like:

Used BMWs 4 Less
Buy from Official BMW
Auctions.  Save 15%.
http://xxxx.com

It would point to a landing page where he explains his buy-from-auction process.

Think it would work?  Be worth the investment?



Tags: adwords, bmw, dealership

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