Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Over the last couple years I have been busy building dealer chat software and running my auto dealer support/lead generation business. I keep on building my LinkedIn connections and am getting endorsed in many areas by my connections.
I have over 1400 connections and growing daily. I am hoping some of the vendors and dealers here will share how they are using LinkedIn to benefit their business?
I have had ad's running for a couple years and do well with target advertising. I know it is a great place to meet and hire employees, and stay up to date with changes taking place with my connections.
I have been too busy in other areas and other than what I mentioned, I do not see how LinkedIn can help me with my business. It is taking more and more of my time now on a regular basis deciding who to connect with, weeding out spammers trying to gain access to my contacts, etc. Am I missing the boat? Any great success stories to share?
Connect with me on LinkedIn http://www.linkedin.com/profile/view?id=41977851&trk=hb_tab_pro...
Shereef, I am with you on the questioning of how best to use LinkedIn for professional gain... One of the advantages I have is that like someone who goes to Las Vegas and wins big on their first visit, I have remained a LinkedIn loyalist for over 8 years because of early successes I had with the network. My early successes were based on using LinkedIn to get connected with, and obtain meetings at car companies while working for Reynolds and Reynolds and then ADP Dealer Services. Today, I find that the majority of my successes with LinkedIn have been based on connecting with industry professionals via the LinkedIn Groups that i participate in. In fact, The ADM Group on LinkedIn now has over 12,000 active members and has become a great place to syndicate ADM content to and attract traffic from. Automotive Digital Marketing LinkedIn Group
My recommendation would be to post "lessons learned" and "best practices" to LinkedIn groups you belong to in a similar manner to what you post on ADM and other networks.
LinkedIn is social media. In addition to your personal profile, create a profile for your company. Encourage all employees to follow it, like and comment on company posts. Make your customers aware of your company profile. Your employees and customers extend your reach. Be social--use best practices to post content valuable to your target audience. As Ralph says, join appropriate groups (I love ADM!). Be active in those groups by liking and commenting on the activity of others. Keep your profiles up-to-date with good photos, summaries, and activity. Work on ensuring everyone in your target audience who is on LinkedIn is aware of your profile and company. Just as an aside, I received an email from LinkedIn last week congratulating me on being in the top 1% of all profiles viewed for 2012. :)
I wrote this early last year, it's a good place to start. It's called LinkedIn, 5 Steps To Connecting With The Movers And Shakers and is here on ADM.
This had 10's of thousands of views on SocialMediaToday.
Ralph, Michal, David
Thank you for your comments, insight, and links. As always for me it is finding the time to be effective with the multitude of different social networking sites I am on. I do see more value in LinkedIn in many areas over other sites, but have to be involved with them all to cover all the bases. Looking forward to more comments on this...
Great question, Shereef. I use it most effectively to keep up with peoples' movements from company-to-company. If somebody I had good rapport with made a job switch recently, and at their previous company had used my service with success, I reach out to them to congratulate them. It's frequently paid off for everyone. Contributing to group discussions and starting your own help broaden your reach and help further build your brand value. I didn't make the top 1% like Michal, but I did make top 5%... I do a lot of the things that Michal mentioned above as well.
I have been a member of Linkedin for about a year and a half and personally am seeing my activity pay off professionally. I have been working with someone who is a software engineer and are working together on a project that we are negotiating with a group in Europe that are interested in marketing our product and are forming relationships here in the US and the Middle East that look promising-All done through connections in Linkedin.
For me it has been the best thing since sliced bread for get exposed to business people that would have taken who knows how long(if at all possible) to find otherwise. I am light years ahead of where I would be without Linkedin and will continue to be active in groups, post articles and make comments. These are the things that I attribute to my good fortune on this site.