Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Many of us have jumped onto the QR code bandwagon and started to implement it into advertising and our window stickers to allow buyers a quick easy way to obtain information -- as long as they know what that funny little image is and how to use it with their smartphone.
So what's the problem with QR code? When using the QR code there is no real standardize program to control the QR code and if you want to incorporate analytic tracking into your code you will need to add it to some type of campaign. Sure, you could also use a company that offers analytical data and some control over the tag but why pay for it -- and what happens when you change a destination address .. that QR code won't work unless you have a redirect that could be a major headache!
One of the other issues I see is that there are so many QR reader apps available and again nothing is controlled -- these readers could potentially capture your information or push ads to you based on what your scanning and you may have little control. At least if Microsoft wants to do that you will get ads from a legitimate ad network.
MB Motorsports is still using QR code mostly because it's automatically added to our window stickers but we would love to have the option to switch to Microsoft Tag . The interface for Microsoft Tag is extremely easy to use and is free. You can control all of your tags from one account, edit information and links easily, generate tags for a variety of uses and also generate reports to see the performance of your tag too.
One of the best features is that only one company, Microsoft, controls the software that reads the Tag and MS will not license it out to any third-party developers thus stopping you from having to determine which reader app is your favorite. I truly think Microsoft Tag is the way to go, as of now, because who knows how long it will be before Google launches a product to compete.
What are your thoughts on QR and TAG?
This might be a bit obvious but because Microsoft Tags are in colour it means they won't be available for use in Black and White printed ads etc.
I would also guess that the attractive 'ease of use' benefits available for Tags are likely to become available from a trusted QR Codes provider in due course....
You highlighted the benefits to the company of being able to analyse the use of their tags simply which seems great. There are benefits such as the ability to scan tags even in poor lighting that overwrite the need for QR tags for the end user, which ultimately is likely to create a buzz about this communications method.
The content that is accessible - is it any different? Does it allow the user to become engaged in the product further through the tag application? One feature that places it above QR codes is that you can actually develop your tag into your own branded tag , which I would imagine that we will see some very innovative designs in the future.
This blog shows how they have used them in car dealerships to access inventory information. Yet it doesn't seem that it makes much difference compared to QR. Has anyone seen them being used for other purposes?