REPUTATION MANAGEMENT RESOURCE DIRECTORY: Please List the Consumer Rating and Review Sites that can impact a Dealership's Reputation

Replies to This ADM Discussion

Permalink Reply by Joe Webb on November 10, 2008 at 4:14pm

Well if you are in New Orleans in January, I want to be a part of your entourage.
I like trouble. I grew up on it.

▶ Reply to This

Permalink Reply by Ralph Paglia on November 10, 2008 at 5:55pm

I lived in Chicagoland for 4 years... Yes, there is plenty of trouble to be had in THAT town!

▶ Reply to This

Permalink Reply by Bryan Armstrong on November 10, 2008 at 9:13pm

And to think this is the first time I checked out this forum...
If only I'd known!!!
Well, if you can have this much fun AND maintain a good rep, you must be doing SOMETHING right. :)

▶ Reply to This

Permalink Reply by Ralph Paglia on November 8, 2008 at 5:37pm

For the benefit of those that may not follow each discussion thread, I would like to reiterate something that is VERY important to anyone trying to get a handle on reputation management for a particular business.

Each of you should be setting up a Google Alert using your dealership's name as the keyword... That way you will at least see anything posted about your dealership that gets indexed by the big kahuna search engine... That's what I do and it really does work.

Here's the link to set up your criteria including search terms, how often you want to be updated and how comprehensive you want the alerts to be:

http://www.google.com/alerts

▶ Reply to This

Permalink Reply by Jeff Kershner on November 8, 2008 at 9:22pm

In just the last 2 weeks, Google has greatly improved their Google/alerts and you can now subscribe to the alerts via RSS.

▶ Reply to This

Permalink Reply by Bryan Armstrong on November 10, 2008 at 9:08pm

Thanks Ralph!

▶ Reply to This

Permalink Reply by Ralph Paglia on November 8, 2008 at 6:06pm

Online Reviews Second Only to Word of Mouth as Purchase Influencer in US, Survey Finds

Yahoo Number Two to Google as a Site Valued by Americans;
Facebook Ahead of MySpace

LOS GATOS, Calif., Oct 23, 2008 (BUSINESS WIRE) -- Online reviews and comments written by users are second only to word of mouth as a purchase influence for most Americans, according to a survey of web users released today by tech strategy firm Rubicon Consulting.

As part of a broader investigation into how business can exploit online community, the survey underlined the importance of online information in driving purchase decisions, but the most influential information is beyond the direct control of companies selling products and services. Courting the small fraction of Internet users who write online reviews and comments is a very important task for many companies, but one they often neglect.

"Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily," said Harry Max, a principal at Rubicon Consulting. "What they don't understand is that most other Internet users read those reviews and rely on them heavily when making purchase decisions. Taking good care of online communities can be a huge money-saver for companies trying to get more marketing impact from limited budgets."
The study, developed by Max and Rubicon principal Michael Mace, also confirmed the power of Most Frequent Contributors -- the 9% of web users who produce 80% of all user-generated content.

The survey, conducted in September 2008, revealed other important insights about the Internet's influence:
-- The Web is the #2 resource for customer support information, after user manuals. It ranks ahead of calling the manufacturer or asking a dealer.
-- Website categories that get the most daily usage are search, social communities like MySpace and Facebook, general news websites like CNN.com and NYTimes.com, and online banking.
-- The websites that Americans value most are (in order), Google, Yahoo, YouTube, Wikipedia, and Facebook. Although Yahoo's financial challenges have generated a lot of press attention, it continues to have a very large and loyal following.
-- Young people (age 22 and under) are much noisier online than their elders. They account for about half of all the content and comments posted online.
-- Facebook appears to be ahead of MySpace in terms of number of users in the US, and perceived value of the site.
-- Despite extensive publicity, the community sites SecondLife and Twitter reach only a few percent of US Internet users.
-- Democrats are more active online than Republicans. Democrats are more likely to participate in online communities, and say they are more heavily influenced in their voting decisions by information they find online.

The survey covered 3,036 active Internet users in the United States, and should be projectable to the US web-using population, about 75% of the US population age 13 and up. The full report on it, "Online Communities and Their Impact on Business: Ignore at Your Peril," is available at http://tinyurl.com/6lfww3. It is the first in a series of reports and presentations Rubicon is releasing to help companies understand and work with online community.

About Rubicon Consulting
Founded by Nilofer Merchant in 1999, Rubicon has been helping tech companies win markets through outstanding strategy. The firm's principals are former executives from major Silicon Valley firms, including Apple, Autodesk, Palm, and others. Rubicon Clients include, Adobe, Autodesk, Hewlett-Packard, Logitech, Nokia, Openwave, Symantec, Symbian, VMware, and numerous startups in the web and mobile markets. Visit Rubicon at www.rubiconconsulting.com.
SOURCE: Rubicon Consulting

www.RubiconConsulting.com
Marsha Keeffer, 408-395-3910
marsha@rubiconconsulting.com

▶ Reply to This

Permalink Reply by Mathew on November 11, 2008 at 7:07am

Auto Repair centers now have help with MechanixLoop.com. This is a great place to check out your reviews as well. They are an Online Reputation Management software for the auto service industry. They will seek out and find reviews for business and then provide them with a feature to rebut to bad, false or misleading reviews so they can protect their reputation.

▶ Reply to This

Permalink Reply by Ralph Paglia on November 21, 2008 at 9:35pm

Here's an example of what can happen in the absence of a decent Reputation Management Strategy:

Send your own ElfYourself eCards

▶ Reply to This

Permalink Reply by J.C. Hurst on November 25, 2008 at 11:42pm

I spent weeks putting together a presentation for the Fall 2007 Digital Dealer Conference in Vegas on this very subject. One of my examples was none other than the King of Cars. Chop has apparently pissed some folks off over the years, but one guy takes the cake...

Keywords: Chopper Cars

My keywords during the presentation were "King of Cars" but apparently he has hired someone to clean that up.

The dealership in question is "Towbin Dodge". Those keywords produce even worse results than "King of Cars" used to.

Reputation management is CRUCIAL! This is a VERY important topic that I've been "preaching" on for years!

▶ Reply to This

Permalink Reply by Stan Sher on November 29, 2008 at 8:55pm

I just wrote a discussion about ripoffreport.com and I would like input and opinions about it. I really think it is strongly affecting business to dealerships around the country. How do we deal with it? How do we fix reputations?

▶ Reply to This

Permalink Reply by Stan Sher on December 11, 2008 at 10:40pm

I used to just used Dealerrater.com and edmunds.com until I met all of you wonderful people and saw all of the opportunities out there. I like the social networking craze. Naturally, I use myspace and facebook. I will eventually get hooekd up with twitter. It would be nice to let the world know what I am writing and keep my name out there. "Hey, I might just become a famous star from it" LOL.

▶ Reply to This

• 1
• 2
• 3
• 4