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Courtesy of Jerry Hart and his team at eReputationBuilder.com listed below are some customer review and ratings sites that dealerships should be aware of and be monitoring...

Some of the More Influential Review Sites
 
google places dealer rater
   
angie's list yelp
2
1
   
business rater car help
4
3
   
citysearch
yahoo!
6
5
   
foursquare insider pages
8
7
   
yellowbook super pages
10
9

 

Please take a moment to share any experiences you have had with any of these customer review and ratings sites...

Tags: Brand, Customer Reviews, Marketing, Reputation, Reputation Management, Ssocial Media

Views: 401

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Replies to This ADM Discussion

Jerry, a great list of logos, although I think just as important for dealers to understand is that not all review sites are created equal.  Some review sites have significantly more impact on the leads, website traffic and sales generated vs others.  Google+ is obviously a critical one because of its tie to search results.  Other sites, like Edmunds and Cars.com are higher up in the purchase funnel for consumers, and so they will come across reviews on these sites earlier in their decision making process.  Third party lead sites like Cars.com are also more valuable because reviews are displayed right next to the cars - where a consumers can find multiple vehicles of similar price and the reviews are the one differentiating factor.  Dealers should also take into account the number of consumers that visit each of these review sites, and how prevalent they are - for example, Yelp being tied into map results for all iPhone and iPads have advanced their value as a site tremendously.

Brent, you bring up a great point, however when offering consumers a choice, letting them choose the site they are most comfortable with, using an email invitation results in a higher response rate.  In any given market customers will choose one site over another more frequently... For example, in California, Yelp is the leader and exerts a tremendous amount of influence.  Whereas in the Midwest, Google+ will typically pull strong.  The key is to ensure that customers know that the dealership values their feedback more than the particular site chosen to provide that feedback.  Plus, when you offer a full range of choices, the customer is more likely to choose from what you offered than to "go off the reservation" and post to a site not monitored.

Ralph, great point - I agree.  We occasionally come across dealers who want to promote the one site they have done best on, and steer all people to that, and we encourage them to offer choices, but if they want to know which sites to add, if they are not active on many, I reference the ones above as the best places to start.

Ralph, great point on Choices.  Giving Customer's the Choice is the Best Result. 

Della, I appreciate your comment... Also, I think you may have a better sense than most people of how strategies should reflect some priorities being rated higher than others. For example, over the long run presenting an email or website page menu of more customer review and rating sites for dealership customers to have easy single click access to the review site they feel most comfortable posting to, will accomplish two very important objectives:

  • More Reviews Posted (higher CTR)
  • Increased Customer Perception of Review Validity

Achieving these mission objectives for our dealership's reputation management strategy should outweigh any desire to manipulate or constrain which sites customers post their reviews on.

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